Snapping at the heels of contouring, strobing, and chroming comes the latest makeup trend to give you beautiful, poreless skin – baking. But don’t let its name deceive you; this latest beauty obsession doesn’t require a hot oven and (unfortunately) calls for absolutely no cookie dough. It is, in fact, a clever makeup technique that one of Kim Kardashian’s favorite makeup artists, Mario Dedivanovic, swears by for giving his high-profile clients a flawless and dramatic makeup look that will last all night.
Baking your makeup simply means loading up your skin with extra-thick concealer and translucent powder, and letting it sit for up to ten minutes. This helps highlight the areas of your face that you want to emphasize, like your cheekbones, forehead, or chin. The idea is that the heat from your face helps makeup melt into the skin before you remove any excess, leaving a flawless and seamless finish.
A word of caution: this isn’t a look you’d wear everyday. It takes time, and a lot of makeup, to get right. But if you love matte, full-coverage makeup for a night out or an event, then this is a technique you should try. It’s great if you want to prevent your eye makeup from smudging, give your skin a lifted look, and look camera-ready late into the night. Want to try it? Here’s what you’ll need to do:
Apply your foundation as you normally would, and then use a creamy concealer, like the Nars ‘Radiant Creamy Concealer’. Apply a very thick layer in an inverted-triangle shape under your eyes. You can do the same on your chin, down your nose, and on your forehead too.
Nars ‘Radiant Creamy Concealer’
Next, apply a generous amount of very finely milled translucent powder, like Laura Mercier’s ‘Translucent Loose Setting Powder’, to the areas where concealer was applied. Press it into your skin with a makeup sponge or powder puff, and wait for five to ten minutes to let the makeup “bake”.
Laura Mercier ‘Translucent Loose Setting Powder’
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When the time is up, take a clean powder brush, like Sephora’s ‘Pro Angled Brush #49’, and buff away the excess powder. You can then apply the rest of your contouring makeup.
Below, a video tutorial that shows you exactly how it’s done.