What Is Bun Dropping and Why Is Instagram Going Crazy for It?

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Photo: Courtesy of @TheOuai

Move over mermaid makeup. Au revoir rainbow hair. There’s a new beauty trend taking over our Instagram feeds: the bun drop.

As its name suggests, this trend is all about women (all of whom happen to have thick, long, luscious locks worthy of a Pantene commercial) who literally drop their buns – the ones on their heads, of course. Videos capturing them untying their hair to let it gracefully cascade down are shared, often in slow motion and even with background music, with a rather receptive audience. It’s that simple.

As odd as it all sounds, the result is a seriously mesmerizing mane moment that you can’t help but watch over and over again. This bizarre new movement is reminiscent of Denise Richards’ many hair flips during her cameo as Ross and Monica’s cousin on Friends. Need a refresher? We’ve got you covered.

What Is Bun Dropping and Why Is Instagram Going Crazy for It?

Women all over the world are jumping on this beauty bandwagon and the trend is getting bigger by the day, with the #bundrop hashtag revealing a world of hair-swishing inspiration that can take up dangerous amounts of viewing time. So either get on board with the bun drop and let those locks go or find yourself lost in a world of tantalizing tresses that will eagerly have you reaching for a hair mask. If this doesn’t inspire you to take better care of your locks, we don’t know what will.

Scroll down for some of the best #bundrop videos on Instagram.

Ahhhh cabelo! 💛

A video posted by TALINA LOPES (@_talinalopes) on

_.-**-._ ► HAIR VIDEO ◄ _.-**-._

A video posted by Lou Navahra (@lounavahra) on

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