South Korea might be known for its amazing cuisine, beautiful landscapes, and popular electronics exports, but there are three beauty brands that are also helping put South Korea on the map. Amore Pacific, Laniege, and Missha are emerging brands that are taking the cosmetics and beauty counters by storm – each with their own innovative products and technologically advanced formulas. Read in-depth about this trio of South Korean beauty-makers and discover a new market that has opened in South Asia.
Amore Pacific
This savvy brand has a team of developers that is leading the way in technological beauty developments. For skin rejuvenators and potent anti-aging treatments that really work, look to Amore Pacific.
Laneige
Laneige studies the properties and functions of water (primarily the water crystals found in snow) extensively in order to scientifically formulate their moisturizing products. As such, their skincare treatments and makeup are lightweight and effortless.
Missha
Missha approaches their brand’s identity with a well-honed philosophy of customer-to-representative contact, quality products, and reasonable price points. Their personal interest in the wellbeing of their customers has won them global recognition. This democratic line offers skincare, makeup, and other products for both women and men.
