Fragrance fanatics and perfume lovers, rejoice! Louis Vuitton has announced that it will be launching a luxury line of scents this September, which is set to be a definitive game changer for the industry.
Ever since the fashion house began creating its first travel trunks back in 1854, its products were built to protect the most precious of objects while in transit. Louis Vuitton has always featured padded compartments in its trunks, perfect for holding perfume – and now it has finally created the fragrances to go in them too.
It’s in a creative atelier in the heart of Grasse in Provence, France that all the magic happens. In-house perfumer Jacques Cavallier Belletrud uses only the finest, most exclusive raw materials and cutting-edge technology to create a dream palette of unique notes that have been four years in the making. But what makes these fragrances even more special is the infusion of Louis Vuitton leather – a gentle, light, and leathery scent extracted from the beige material used on the handles and straps of the brand’s famous trunks and handbags. It quite literally brings the best of LV bags to your bottle.
From China to India to South America, only the finest raw materials are gathered from across the world and paired with exclusive flowers, the scents of which are extracted using cold gas – not heat – to preserve their perfect perfumes. The line will be unveiled in Louis Vuitton boutiques in September, so watch this space…