When it comes to transforming your tresses with the hottest hue this season, you need to pick platinum. According to some of your favorite celebrities, the rule seems to be that, when it comes to blonde, the brighter and whiter the better. “Everyone wants to be brighter in the summer months, so platinum blonde is a clean and cool choice for the holiday season,” explains Maria Dowling, one of Dubai’s most famous colorists.
“Celebrities like Taylor Swift, Kristen Stewart, and Jennifer Lawrence have all sported the look of the season, but they all have different base colors, so their looks are very different. Stewart is naturally darker so her dark roots show, which is great for her edgy, almost gothic look. Swift and JLaw are naturally fair, so they’ve just lightened up their existing locks with a tint rather than full-on bleaching.”
Whether or not you’re fair-haired or you boast a beautiful brunette mane, you can make the platinum look work for you — just be sure to look after your locks throughout the bleaching process. “If you’re not naturally blonde and have to use bleach to get to a platinum shade, be aware that it can really damage your hair. I would always recommend using Olaplex before (and after) any bleaching treatment to strengthen the hair,” advises Dowling. “To minimize dryness, you should do regular in-salon and at-home moisture and repair treatments to keep your hair from breaking.” (Click here for easy DIY hair-mask recipes.)
Browse through the gallery to see which stars have braved the platinum-blonde look, then discover the best products to keep yours looking perfect.
The Best Platinum Products