This Is the Next Big Beauty Trend That’s Got Gigi and Kendall Hooked

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Gigi Hadid Non-Touring Makeup
Photo: Courtesy of @GigiHadid

We’ve seen contouring, bakingstrobing, and chroming dominate the world of makeup trends, but there’s a new contender in town: non-touring, a low-maintenance beauty technique that’s all about subtlety and keeping things natural. Finally.

Referred to as ‘Spanx for the skin’ by celebrity makeup artist Renee Sanganoo, it works magical wonders for you, but no one can tell you’re wearing it. Non-touring not only involves way less products than other makeup trends (all you need is a primer, tinted moisturizer or BB cream, and a highlighter), but it also focuses on fresh, healthy, glowing skin – as opposed to the heavily contoured face plastered in slap that’s been trending for years now.

Simply prep your skin with a primer, apply your BB cream or tinted moisturizer (which provides sheer, lightweight coverage and adds that gorgeous glow), and then highlight as usual, focusing on where the sun naturally hits your face, such as your cupid’s bow, cheekbones, and bridge of your nose.

Kendall Jenner, Gigi Hadid, and Blake Lively are just some of the celebrities championing the non-touring trend, shunning the heavy products, layers of makeup, and harsh lines that are often a result of contouring and baking. Even Huda Kattan has tried her hand at the trend – watch her tutorial below.

Requiring minimal effort, minimal products, and only a matter of minutes, this is the perfect makeup technique for the hot summer months as it accentuates your skin’s natural glow (without piling on the products), and it also lasts longer thanks to the primer base. That’s your summer makeup sorted.

This Is the Next Big Beauty Trend That’s Got Gigi and Kendall Hooked
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