Throughout the month of May, you can look good, feel good, and do good thanks to Benefit’s ‘Bold Is Beautiful’ project, which launched last year in the US, the UK, France, and Australia. Through this initiative, the beauty brand raised over $2.9 million for 11 charities, simply by waxing eyebrows. 170,000 eyebrows to be exact.
This year, the project is being rolled out across the UAE, and Benefit has partnered up with the Dubai Foundation for Women and Children (DFWAC), the first licensed nonprofit shelter for women and girls in the UAE, pledging to donate every single dirham earned from its brow-waxing services during the month of May to the initiative. “After decades of helping women look and feel their best, it’s time for us to take this philosophy beyond our beauty counters to make a deeper and lasting change in the lives of women and girls,” says Benefit’s Global Beauty Authority, Annie Ford Danielson.
To play your part and to participate in this amazing scheme, all you need to do is book in for a brow wax at any of these Sephora locations in Dubai – The Dubai Mall, City Walk, Mall of the Emirates, Mirdiff City Centre, Marina Mall, Festival City Mall, JBR, and Ibn Battuta Mall – and 100 percent of the price you’ll pay for your brows will go straight to supporting the work of DFWAC. By the end of the service, you’ll have beautiful brows and a beautiful story to tell.
To learn more about ‘Bold Is Beautiful’ and to donate online, visit www.boldisbeautiful.com/ae.