Being green isn’t just about reusing plastic bags and turning off your lights; it’s also about being green with your beauty routine. There are now numerous brands that strive towards protecting the planet whilst perfecting your pores and pampering your locks. Be it by recycling packaging, supporting environmental products, or shunning chemical nasties that can harm the planet – as well as your skin – it’s never been easier to do your bit. In celebration of today being Earth Day, kickstart your quest to getting gorgeous while going green with the best eco-friendly beauty brands available.
Lush is one of the most pioneering beauty brands out there when it comes to doing good for the planet. Its products are 100 percent vegetarian and cruelty-free, and it supports fair trade and community trade initiatives worldwide while spreading awareness of global issues.
The brand also combats the over-packaging problem by creating products that can be sold “naked” – a.k.a. package-free. And if you do pick a product that comes in a pot or tub, which are made from post-consumer recycled materials, you can exchange five empty containers for a free face mask. The Lush store in Abu Dhabi’s Yas Mall was built entirely using local, reclaimed timber – it’s also the first store in the country built using recycled resources!
Lush ‘Amazon Primer Naked Facial Oil’
Aveda was the first company to sign the Ceres Principles in 1989 and is dedicated to continually improving the 10 major principles of environmental action, from the conservation of energy to the creation of safe products and services. It was also the first beauty company to make its products by using 100 percent certified wind power and uses organic, plant-based, sustainable, and renewable ingredients whenever possible.
Partnering with local communities, Aveda has protected watersheds, rivers, and lakes around the world, and works with non-profit organizations dedicated to providing access to safe drinking water, sanitation, and hygiene in developing countries. Since 1999, Aveda has raised more than $60 million through Earth Month initiatives, and this spring will see the completion of a 3.7-acre solar field at the company’s headquarters in Minnesota, which will provide 50 percent of the manufacturing facility’s annual demand.
Aveda ‘Damage Remedy Intensive Restructuring Treatment’
Davines uses 100 percent clean and renewable electric energy to power its offices (and, soon, all of its salons) and works to compensate CO2 emissions by being involved in projects that help safeguard forests around the world. It even has a Sustainable Beauty Day during which salons style clients’ locks in return for contributions to environmental projects, chopping hair to help combat the effects of chopping trees.
One percent of every purchase on its website is donated to a charity for the betterment of our planet and communities, and the brand works throughout the world on various environmental and educational projects. As President Davide Bollati says, “At Davines, we believe that living a balance of beauty and sustainability, what we call ‘sustainable beauty’, can improve our lives and the world around us.”
Davines ‘OI Oil’
Love your locks and the planet with these 100 percent natural and organic hair heroes. Created by Fabian Lliguin – an avid humanitarian and renowned stylist and colorist – Rahua supports Amazonian tribes by purchasing native oils directly from those who produce them. These indigenous women source the oils using ancient techniques passed down through ancestral knowledge, ensuring that the environment isn’t harmed in the process.
Rahua also created The Pink Flamingos Project, working with locals to clean natural habit areas and waterways vital to pink flamingos and other endemic species in the Galapagos Islands, as well as preserving 37,500 hectares of pristine and biodiverse tribal lands deep in the Amazon rainforest.
The Body Shop
When it comes to being eco-friendly, The Body Shop does it all. It has 25 Community Trade suppliers around the world and an Ethical Trade program, is strongly opposed to animal testing, and is committed to protecting the planet. The brand has pledged to reduce its CO2 emissions and electricity consumption by 50 percent, and domestic water consumption by 25 percent by the end of the year.
Part of its pledge also includes helping over 40,000 economically vulnerable people around the world and protecting 10,000 hectares of forest and natural habitat. The Body Shop is also a fierce advocate for women – fighting for women’s rights around the world as well as helping donate menstrual supplies to refugees and those who can’t afford them.
The Body Shop ‘Wild Argan Oil Body Butter’
The Body Shop
Kiehl’s doesn’t only protect the planet on a global level (it has donated over USD 3.5 million to environmental causes and supports nearly 100 local communities worldwide), but also a local one. A member of the biggest environmental group in Dubai – the Emirates Environmental Group – Kiehl’s is also part of the Clean Up UAE project. Its Recycle and Be Rewarded program lets you exchange empty packaging for free goodies – it has collected and recycled over two million empty bottles and jars so far!
The brand’s latest Meet Mr. Bones program has included partnerships with huge stars like Alicia Keys and actor Zach Galifianakis, and will feature Mr. Bones skeletons designed by them in New York stores. This is all in aid of raising money for HIV/AIDS research, environmental issues, and children’s causes worldwide.
Kiehl’s ‘Midnight Recovery Concentrate’
Creating cosmetics that care, Caudalie offers products that contain no nasties (so they won’t harm your pores nor the planet) and use only natural and environmentally friendly active ingredients. All packaging is recyclable and made from 50 percent recycled plastic or paper, and the brand has pledged to plant eight million trees in eight countries by 2021.
Additionally, its creator Mathilde Thomas made a commitment in 2012 to donate one percent of the brand’s turnover to environmental protection and ecology charities every year, saying, “I believe in a greener planet and more committed cosmetics. I formulate my products for all women who, like me, don’t want to choose between effectiveness and naturalness, between glamour and ecology.”
Caudalie ‘Vine[Activ] Overnight Detox Oil’
Creating 100 percent organic, wholesome, cruelty-free, and sustainable products, Balanced Guru is all about “a conscious and passionate commitment to promote the well-being of our customers and the planet we all share”. Using raw ingredients cultivated through sustainable farming, its packaging, marketing materials, and shipping materials are all made from 100 percent recycled and recyclable post-consumer resin. It has also partnered up with non-profit entities to help with everything from teaching yoga to deterring youths from crime, supporting the well-being of veterans, and raising funds for areas like the Amazon.
Balanced Guru ‘Face It Deeply Facial Cleanser’
Neal's Yard Remedies
Not only does Neal’s Yard Remedies package its products using glass bottles, glass jars, and 100 percent post-consumer recycled plastic, its packaging is carbon-balanced through World Land Trust. This means that it offsets the amount of CO2 used to make its packaging by protecting tropical forests around the world. To date, it has saved over 1,000,000 square meters of endangered forest!
It also plans to use 100 percent recycled plastic bottles by 2025. Packaging aside, Neal’s Yard Remedies sources safe, clean, organic, cruelty-free ingredients that don’t harm you nor the planet. It also uses 100 percent ethical sourcing to protect and enhance the well-being of everyone involved in making its beautiful products.
Japanese beauty brand Tatcha offers so much more than clean, cruelty-free skincare loaded with pure, good-for-you ingredients. It also works hard to make the world a better place. With each full-size product purchase, Tatcha funds a day of school for girls in Asia and Africa in partnership with Room to Read.
Not only does this provide key items to schools in need – including books, classrooms, and mentorship programs – but it also ensures girls in vulnerable communities gain essential skills to help pave the way for a better future. To date, Tatcha’s donations have funded 4,000,000 days of school!
Tatcha ‘Luminous Dewy Skin Mist’