Discover the Luxury Brand That’s Changing the World of Fragrance

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Discover the Luxury Brand That’s Changing the World of Fragrance

When it comes to luxury scent creations, Frédéric Malle does things a little differently. The grandson of Serge Heftler-Louiche, founder of Parfums Christian Dior, he takes the word ‘nose’ to a whole new level, and instead acts as a ‘Fragrance Publisher’ – unveiling some of the world’s best perfume work in a series of creative and exclusive scents in collaboration with other famed ‘noses’. And we’re not talking any old noses, we’re talking the world’s fragrance elites, including Jean Claude Elena, who has created iconic scents for Acqua di Parma, Hermès, and Bvlgari, and Dominic Ropion, whose creations include Viktor & Rolf’s ‘Flowerbomb’, Burberry’s ‘London’, and Lancôme’s ‘La Vie Est Belle’.

The fragrances are dreamed up with no creative brief, no marketing plan, and no budget or time restrictions, making them the perfumer’s true vision in very possible way. ‘Editions de Parfums’ is the pure love of scent captured in a bottle, and in this video shared exclusively with Savoir Flair, you’ll see what really sets Frédéric Malle fragrances apart from the rest.

‘Editions de Parfums’ by Frédéric Malle are available in Bloomingdale’s-Dubai and Harvey Nichols-Dubai.

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