This June sees the launch of Dior’s brand-new ‘J’adore Eau de Toilette’ fragrance, a lighter, fresher, more modern take on the brand’s iconic scent with the introduction of a new note – Neroli.
In this video shared exclusively with Savoir Flair, Dior Master Perfumer François Demachy takes us to Vallauris in the South of France and into the heart of the new ‘J’adore’, introducing the key ingredient that brings the scent to life. “Neroli has unique facets of unparalleled strength. It is sparkling, and its top notes resonate with a zesty florality,” he reveals.
Watch this video to discover Dior’s sparkly new scent and enter the world of the Neroli flower.