The (True) Cost of Keeping Up With the Kardashians

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cost of kardashian beauty
Photo: Courtesy of Kim Kardashian

The monetary cost might be astronomical on its own, but what is the emotional cost of trying to be someone you're not?

At this point in their respective careers, the accusation that the Kardashian/Jenner clan is “famous for nothing” has faded into the past, as America’s “royal family” has sprawled into an empire. While the circus may have had an unsavory beginning, followed by a subsequent reality television show engineered by tireless momager Kris Jenner, this family is now one of the most famous on the planet for both their individual and cumulative projects. These projects include Kim Kardashian’s app, which was a disruptive innovator in its field, a kid’s clothing line engineered by Kim called Kid’s Supply, a beauty line called KKW Beauty, a legitimate modeling career for Kendall Jenner, a makeup line by Kylie Jenner which is closing in on $1 billion in sales, a Kendall + Kylie clothing line, a body-positive denim line by Khloe called Good American, as well as spin-off shows like Revenge Body with Khloe Kardashian and Life of Kylie. And let’s not forget about Yeezy.

Their influence is so wide-reaching that women everywhere are emulating the Kardashians when it comes to beauty, style, hair, and nails. The Kardashification of style and beauty has seized hold particularly in the Middle East, due in large part to the Kardashians’ Armenian heritage. While they are seen as aspirational beauty and fashion icons by some, their look has a few downsides like the fact that their makeup look is created for selfies, and in natural light it actually makes the wearer look like a wax statue. Additionally, it so mars what the wearer actually looks like as to render them almost unrecognizable. It is our belief that makeup should enhance your natural beauty, not mask it.

It is our belief that makeup should enhance your natural beauty, not mask it.

Before you Kardashify your look, there are a few things to consider.

The first point is the most important and it is this: every woman in the Kardashian/Jenner family (unfortunately even Kendall Jenner, as of 2018) did not look the way she does now just a few short years ago, and those transformations have had nothing to do with age or strict diet and exercise. In fact, now at the age of 60, Kris Jenner looks better than she has ever looked. Kim, Khloe, and Kourtney all look fantastic, but it has not been without serious sacrifice and the help of serious money.

We hate the idea of posting garish side-by-side photos to prove this point, so we won’t, but a quick Google search of Kim before 2007 reveals a beautiful, curvy young woman. Her look now depicts curves so hyperbolic as to defy logic, and a face frozen by fillers, brow lifts, cheek implants, and lip injections. Her style, thanks to the “Kanye West Effect”, has also radically changed. Before, she used to wear the kind of colorful, pattern-covered club clothes you’d expect to see on any Los Angeles socialite. Now she wears a predominantly neutral palette, athleisure separates that hug every curve, and body-baring gowns by brands like Givenchy and Balmain.

Photo: Courtesy of Kim Kardashian

Therefore, cost is the most important thing to consider before Kardashifying your look. Kim’s multiple plastic surgeries come at a hefty price tag, but that’s not where the expenses stop. In fact, Kim’s wardrobe, hair regimen, and makeup routine also cost a staggering amount of money. It takes 50 steps to achieve Kim’s beauty look, and the products she uses run in the thousands of dollars. One visit to her personal hair stylist, Jen Atkin, will also run you about $1,000. Kim often relaxes before bed by booking her favorite aesthetician, Melissa Haloossim from Skin Thesis, for a facial. Kim, Khloe, and Kourtney have all posted videos of themselves undergoing laser treatments, microneedling, “vampire facials”, and other costly paramedical beauty treatments. They are routinely trimmed, plumped, plucked, waxed, tanned, massaged, and needled in order to achieve a kind of homogeneous beauty that erases all flaws.

If you really want to look like a Kardashian, you have to be willing to drop some serious dinero. We’re talking hundreds of thousands of dirhams, maybe millions, if you factor in wardrobe and accessories.

Maybe you don’t want to take drastic measures to look like a Kardashian. Maybe lip injections and breast augmentation surgery are not on your agenda, but maybe a good blow-out, a contoured makeup regimen, and a fresh wardrobe are, but it leads to the question: who are you doing this for? If all of this effort goes in to looking like someone else, you are categorically abandoning yourself, in order to look like someone who forked over a lot of money to be seen by one very narrow definition of beauty. The monetary cost might be astronomical on its own, but what is the emotional cost of trying to be someone you’re not?

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