Reese Witherspoon, Kris Jenner, Nicole Richie, Khloe Kardashian, Chrissy Teigen … These are just some of the celebrities who have already posted pics on Instagram of Jen Atkin’s new hair care line, OUAI. The lady behind the locks of some of the world’s biggest stars, including the Kardashian-Jenner sisters, Cara Delevingne, Jessica Alba, and Sofia Vergara, it’s hardly surprising that the world is going crazy over her new powerhouse products.
OUAI, pronounced ‘way’, is all about creating beautiful, effortless ‘model off duty’ Kate Moss-style hair that women want but find so hard to get. “OUAI means ‘yes’, in that casual, Parisian way. It’s all about saying yes to real hair for real life, and to looking chic, no matter how many followers you have,” Atkin explains. “Haircare has become so serious. With OUAI, I wanted to create a “breath of fresh hair” — a line for real life, for real women. Luxury products that are simple, affordable, and classic in a world full of loud noise.”
Free from parabens, sulfates, and harsh chemical ingredients, the product line consists of everything you need to get healthy, nourished, cool-girl hair. There’s a ‘Wave Spray’, ‘Treatment Masque’, ‘Soft Mousse’, and ‘Hair Oil’, along with shampoos and conditioners that tackle major mane issues including volume boosting and hair smoothing. What’s better is they won’t burn a hole in your wallet, and your hair won’t smell of synthetic sickly sweet bubblegum, as Atkin has used floral notes including jasmine, white musk, and gardenia to scent your locks with a luxurious fragrance.
The products will soon be hitting stores in the UAE, so watch this space…
Click here to read our interview with Jen Atkin and to find out her top hair tips.