What do you get when you put a world-famous, fine-art and fashion photographer, a Victoria’s Secret supermodel, and a range of perfumes together? The answer is Raw Spirit, a brand new fragrance line created by celebrity photographer Russell James, who decided to jet over to Dubai from New York (with an army of supermodels) to launch the fragrances here in the UAE. “Dr. Omar Bin Sulaiman, Chairman of OBS Lifestyle, who has a distribution for fine fragrances in the region, approached me, and I’m personally attracted to the innovation and progressive nature of Dubai and the entire region. It was an easy choice and a great fit,” he revealed to Savoir Flair.
Raw Spirit is inspired by “the energy, spirit, and connection to nature”, and is a collection of eight scents that “explore the clash of ancient and modern cultures and celebrate the richness of Indigenous and marginalized communities around the world.” And who better to be the face of the brand than Victoria’s Secret Angel and stunning supermodel Behati Prinsloo? Recalling the bohemian spirit of the scents with her raw, natural beauty, she perfectly captures the essence of the brand and stuns in the new campaign.
Savoir Flair caught up with Prinsloo to find out all about her passion for perfume, yoga, and In-N-Out burgers. Read the full interview below.
What inspired you to work with Russell on Raw Spirit? What does Raw Spirit mean to you?
Russell and I had just wrapped up shooting a collaborative art project called ‘Seminole Spirit’ when he asked me to be the brand ambassador. We shot on the incredible lands of the Seminole Tribe of Florida and Russell and I left feeling really inspired. I really love the brand and everything that it stands for. It’s a brand that gives back to the communities it works with and that is very important to me.
What’s your signature scent?
‘Fire Tree’ and ‘Wild Fire’ from Raw Spirit.
How do you apply your fragrance?
On my palms and the backs of my ears.
Why is fragrance so important to you?
Fragrance really says a lot about a person.
What’s your daily beauty routine?
It’s very simple; I wash my face every morning and night, I wear sunblock every day, and I use a good cream and eye cream at night.
How do you slim down before the VS show?
I have a trainer and I cut out sugar and bread.
What’s your ultimate cheat meal?
An In-N-Out burger or pizza.
What goes into your smoothies?
Peanut butter, bananas, almond milk, and coconut butter.
Who’s your beauty icon and why?
My mom. She takes very good care of herself and always looks amazing.
What’s the best piece of beauty advice you’ve ever been given?
Always wear sunblock and never use tanning beds.
When do you feel the most beautiful?
On a beach or at home in a T-shirt.
What three beauty products are always in your bag?
Lip balm, rose water spray, and sunblock.
If you weren’t a model, what would you want to be?
A marine biologist!
Complete the sentence: To me, beauty is…
Raw Spirit fragrances are available at House of Fraser, Yas Mall, Abu Dhabi.