As a Culture Editor, beauty fascinates me. It feels like some strange alternative universe where everyone speaks the same language: a language that I don’t speak. For instance, I heard one time that Victoria’s Secret Angel Alessandra Ambrosio uses a treatment called ‘Velaterapia’, where she burns off split ends with an open flame, or that Lauren Conrad ‘oil pulls’. Seriously, what is this and should I be doing it? So when I noticed that my hair was looking rather lackluster, I immediately called upon our in-house beauty empress, Frankie Rozwadowska. “You need to try the Rahua treatment,” she said without hesitation (Rahua: another word that has since been added to my beauty vernacular). “It’s all-natural and very gentle,” she added. In fact, Rahua is best known for its organic ingredients, including natural nut oils, aloe vera, lavender, and eucalyptus, which are derived from the Amazonian rainforest. A shampoo I can turn into a smoothie bowl, post on Instagram, and then eat as well? Yes, this was surely the treatment for me. Plus, as my research quickly revealed, Goop-tastic Gwyneth Paltrow was a fan of the Rahua brand as well.
In Dubai, the uber organic treatment can be found in Posh by Feryal salon in the Burj Al Arab, which I found slightly ironic considering the no-hassle mantra of the Rahua brand paired with one of the most ornate structures in the world. But I can’t deny it was an absolute treat to ride the escalator through the gold-laden corridors of the iconic hotel before sitting down to get my hair done. Once inside the salon, which is slightly tired considering the Burj’s seven-star claim to fame, I was greeted by a jovial hairstylist who washed my hair twice with shampoo infused with gluten-free quinoa oil. Next, he used a conditioner that he explained was vegan, organic, and free of parabens, and which promises to deliver a “high, lustrous shine”. Lastly, the conditioning treatment, made up of sunflower seed oil, was applied to hydrate and strengthen my tresses.
So did I get the powerful hair rejuvenation I dreamed of? Post treatment, my hair did feel very soft, however I didn’t notice a very lasting change in the texture over the following days. For AED 250/SAR 255, this is a nice pick-me-up to treat tired locks, but don’t expect any long-term effects.