In our fast-paced, busy lives, it’s important to remember to slow down and smell the roses. Alternatively, you could opt for a more luxurious sensory experience and sneak a peek into the world of O100°. In 2015, the unique perfumery store opened its large wooden doors to instant success, revealing an Aladdin’s cave of treasures – an array of bottled scents that will both awaken and evoke dreams of fall, winter, and the holiday season.
The experience in store is like no other. Expect to be greeted by a chic, Paris-trained salesman who will give you his full attention and share his extensive knowledge on the history of scents, their base notes, and everything else you would like to know about the fragrances at O100°. Around you, rows upon rows of glass bottles of every shape and size fill the huge space. To call this space a fragrance heaven would be a big understatement. It’s a tailored environment reserved for the indulgence of creativity and art, and – at the moment – the first of its kind in Saudi Arabia.
The concept store also boasts some of the world’s most exclusive and luxurious fragrances. Each scent is artisanal and curated by the best noses to bring together the crème de la crème of bottled scents. O100° handpicks perfumes that are a rare ode to a world of luxury and class, with brands that range from Byredo, Le Labo, and Diptyque to Khaleeji favorites Nasomatto and Une Nuit a Bali. It’s no wonder that this perfume paradise has instantly garnered a following of avid fragrance fans from across the Saudi capital.
O100°, Akaria Plaza, Olaya Street, Riyadh, KSA
(+966) 112 931 119