Painting the World Red: The Timeless Allure of Rouge Dior | Savoir Flair
Editorial

Painting the World Red: The Timeless Allure of Rouge Dior

by Grace Gordon 3-minute read April 16, 2024

Two icons come together to tell the legendary story of Rouge Dior.

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Historically, red was worn as a sign of social status and vitality and has long signified power, glamour, and passion. It was Christian Dior’s mission to envelope his women in more red, which led to his work in creating and producing a then-limited edition lipstick for private clients in the early 1950s. After its popularity, Dior went on to introduce Rouge Dior in 1953, which electrified Paris. Finally, women could bring the totality of their style and preferences to their lips, matching or clashing them with their ensembles. 

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Dior Beauty Rouge Dior in the shade 777 Velvet

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Dior Beauty Rouge Dior in the shade 999 Satin

Rouge Dior became so popular – and the color rouge became so central to Christian Dior’s design ethos – that the designer devised a small twisting lipstick for the purse to take it anywhere. This was only the beginning of Rouge Dior’s legacy, and to this day, it continues to dominate and win new enthusiasts the world over.

Dior Beauty Rouge Dior in the shade 999 Satin

Dior Beauty Rouge Dior in shade 999 Velvet

Dior Beauty Rouge Dior in shade 720 Velvet

Dior Beauty Rouge Dior in shade 777 Velvet

Rouge Dior is a flagship product of Dior Beauty – one that is constantly being innovated by Creative and Image Director for Dior Makeup, Peter Philips – and the formula, color expertise, and ingredients are always pushed into new territory. With peony as its most iconic ingredient, the new Rouge Dior formula offers a dual-action experience that both hydrates and improves the quality of the lips. 

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Dior Beauty Rouge Dior in the shade 999 Velvet

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Dior Beauty Rouge Dior in the shade 777 Velvet

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Given Rouge Dior’s audacious history and Philips’ commitment to advancing Rouge Dior even further, Savoir Flair set out to capture the audacious nature of the lipstick in a visually stunning editorial shoot starring  Jordanian-Palestinian singer Zeyne. Her talents and personality reflect the values of the Rouge Dior woman, and her pure beauty makes her the ideal candidate to cast a bold Rouge Dior look. Using both crimson and black backdrops, sleek styling, and romantic pops of peony, the Rouge Dior lipstick seizes icon status. 

Founder and Editor-in-Chief Haleh Nia Publisher Melanie Euverte Editorial Director Grace Gordon Account Manager Zaina Bader Account Director Zeena Zaid Senior Producer Noor Ul Sabah Creative Producer Amira Abulaiti Junior Producer Jalila Najjar Photographer Omar Sha Stylist Jad Toghuj Set Stylist Sara Allan HMU Laura Madar Talent Zeyne Studio Mafak Media

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