Vacheron Constantin Dances With Time and Beauty in Iceland | Savoir Flair
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Vacheron Constantin Dances With Time and Beauty in Iceland
article VACHERON CONSTANTIN
by Savoir Flair 2-minute read October 10, 2023

In Iceland’s rustic expanse, Vacheron Constantin and Zaria Forman find a shared heartbeat of artistry and time.

article VACHERON CONSTANTIN

Vacheron Constantin, the world’s oldest continuously operating watch Manufacture since 1755, is synonymous with artistry and craftsmanship that transcends time. Now, in the pristine landscapes of Iceland, this enduring legacy finds resonance with American artist Zaria Forman, who has joined Vacheron Constantin’s circle of “One of Not Many” talents. The confluence of Forman's detailed artistry, inspired by changing landscapes, and Vacheron Constantin's exquisite timepieces results in a harmonious alignment of inspiration and innovation.

Forman’s remarkable journey along the South coast of Iceland, from cascading waterfalls to glaciers and the enchanting diamond beach, forms the awe-inducing backdrop for the new Overseas campaign. This meticulously curated expedition saw Forman and the Vacheron Constantin guests traverse rugged terrains, capturing moments of pure serenity and power. As the Northern Lights painted the sky with surreal hues, the artist was spotted sketching her impressions, often juxtaposed against the majestic tick of a Vacheron Constantin timepiece. Forman, reminiscing about her experiences, expressed, “I am pretty much in a state of constant awe when traversing landscapes. I wanted to express that, in all its authenticity.” These intimate moments, caught amidst the raw beauty of Iceland, underscored the brand’s commitment to celebrating the world's marvels and the artisans who draw inspiration from them.

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When you fall in love with something, you want to protect it.

article VACHERON CONSTANTIN

Her reverence for the landscapes is visible. “It all begins with an experience seeing the landscape,” shares Forman. Drawing parallels with Vacheron Constantin, she acknowledges, “Stirring emotions, bearing witness to the natural world, attention to detail and beauty: these are the things about Vacheron Constantin that I admire.” As she goes deep into the essence of time, she finds kinship with Vacheron Constantin. “Time is the key element in both Vacheron Constantin’s work and my own,” she reveals. Through her art, Forman wishes to transport viewers to witness the majesty of glaciers, evoking emotions and fostering a desire to protect the wonders of nature. Reflecting on her artistic approach, she reveals, “When you fall in love with something, you want to protect it.” Her sentiment mirrors the brand’s dedication to preserving the heritage and culture of watchmaking.

The Overseas collection is emblematic of wanderlust and exploration. It’s a manifestation of meticulous craftsmanship designed for the contemporary adventurer, exemplified by the 40-hour power reserve that aligns perfectly with Zaria’s relentless spirit. As Forman so eloquently puts it, “The fragility of ice contrasts the reliability of an Overseas watch. Both tell time, and their intricacies, excellence, and beauty run parallel.” This collaboration, against the magnificent backdrop of Iceland, narrates a tale of time, nature, artistry, and the legacy of Vacheron Constantin.

gallery VACHERON CONSTANTIN
gallery VACHERON CONSTANTIN
gallery VACHERON CONSTANTIN
gallery VACHERON CONSTANTIN
gallery VACHERON CONSTANTIN
gallery VACHERON CONSTANTIN
gallery VACHERON CONSTANTIN
gallery VACHERON CONSTANTIN
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