Tory Burch's Essence of Dreams: A Fragrance Collection Inspired by the Middle East | Savoir Flair
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Tory Burch's Essence of Dreams: A Fragrance Collection Inspired by the Middle East
article TORY BURCH
by Mimi Droeshout 5-minute read May 22, 2024

Tory Burch is weaving Middle Eastern magic into every bottle.

article TORY BURCH

Tory Burch's deep appreciation for the Middle East shines through in her decision to create a collection specifically for this market. "The Middle East is a wonderful and growing market for our company," she shares. "All of my memories of traveling in the region come back to scent, and some of my favorite notes, like oud, are sourced there. I have always dreamed of creating fragrances with Middle Eastern ingredients, and I am thrilled to be introducing something so special to our customers there."

The Essence of Dreams collection is a testament to Burch's fascination with the rich history and traditions of fragrance in the Middle East. Each scent in the collection represents a different dream for tomorrow: Atlas Oud for adventure, Daring Rose for desire, Infinite Oak for wisdom, Enduring Leather for courage, and Luminous Musk for imagination. When asked about her favorite scent from the collection, Tory Burch revealed, "I wear them all, but my favorite for the day is Luminous Musk. It reminds me to explore my creativity."

The influence of the Middle East's cultural and natural landscapes on the creative process behind the Essence of Dreams collection is undeniable. "I have always been fascinated by the history and traditions of fragrance in the Middle East," Burch explains. "The region is where fragrance originated thousands of years ago, and I love how women and men both embrace scent as part of their style and self-expression."

Sustainability and ethical sourcing were also key considerations in the collection's development. "Ethical sourcing has been a priority since we began developing our first Essence of Dreams fragrances back in 2019," the designer notes. "We worked very closely with Shiseido and the world's top perfumers to source coveted, responsible, and renewable Middle Eastern ingredients and essential oils."

I have always been drawn to unexpected contrasts, and I am constantly thinking about how I can help women feel CONFIDENT and BEAUTIFUL.

Tory Burch
article TORY BURCH

As a renowned fashion designer, Tory Burch's venture into the world of fragrances presented both challenges and exciting opportunities. "It is another creative outlet for me, and I absolutely love working with our perfumers and learning more about my favorite notes," she shares. "My approach to fragrance mirrors my design philosophy: I like to start with something classic, like a rose scent, and reinterpret it. I have always been drawn to unexpected contrasts, and I am constantly thinking about how I can help women feel confident and beautiful."

Through the exclusive launch of the Essence of Dreams collection, Burch hopes to inspire her customers in the Middle East to embrace their dreams and aspirations. "I hope women and men make these fragrances their own and feel inspired to embrace their sense of adventure, courage, desire, imagination, and wisdom," she says. "I love the idea that someone will feel brave wearing Enduring Leather, or creative when she reaches for Luminous Musk."

The Essence of Dreams collection is a beautiful testament to Tory Burch's passion for fragrance, her deep respect for the Middle East's rich history and traditions, and her commitment to empowering individuals through scent. With its exclusive availability in the region at Sephora, this collection is sure to captivate and inspire customers across the Middle East.

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