The Gucci Bamboo 1947 Is the Ultimate Modern Classic Handbag | Savoir Flair
Editorial

The Gucci Bamboo 1947 Is the Ultimate Modern Classic Handbag

by Savoir Flair 3-minute read June 14, 2023

The Gucci Bamboo 1947 handbag is one of the house’s most iconic designs, proven to never go out of style.

With the Gucci ‘Bamboo’ handbag as one of the house’s most instantly recognizable icons, this design has stood the test of time. It first appeared in 1947 just after World War II. With post-war supply shortages disrupting the leather goods market, Gucci took the opportunity to innovate by introducing a bamboo handle. 

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Baran is carrying the Gucci ‘Bamboo 1947 Small Top Handle Bag’ in “Brown Leather”.

Because the bamboo handles are curved and crafted by hand, it means no two are alike. The unusual style quickly caught on and became a beloved status signifier the world over. 

Baran is carrying the Gucci ‘Bamboo 1947 Medium Top Handle Bag’ in “Brown Leather”.

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Baran is carrying the Gucci ‘Bamboo 1947 Mini Top Handle Bag’ in “Pink Leather”.

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Baran is carrying the Gucci ‘Bamboo 1947 Small Top Handle Bag’ in “Brown Leather”.

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Baran is carrying the Gucci ‘Bamboo 1947 Small Top Handle Bag’ in “White Leather”.

Constantly coveted and perennially reinvented,  the new Gucci ‘Bamboo 1947’ brings back the house’s archival top handle style. It’s a piece of history. With a focus on an elevated audience who prefers timeless accessories, Savoir Flair asked itself, ‘What is the definition of a modern classic?’ The answer: a bag that is as current today as it was when it first appeared in post-War 1947 Florence. 

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Baran is carrying the Gucci ‘Bamboo 1947 Medium Top Handle Bag’ in “Black Leather”.

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Baran is carrying the Gucci ‘Bamboo 1947 Medium Top Handle Bag’ in “Black Leather”.

For that reason, Savoir Flair looked to the past for inspiration for our stunning editorial shoot starring the new Gucci ‘Bamboo 1947’ bag and landed on an aesthetic that celebrates both looking back and looking forward. Old-school luxury campaigns offered an aesthetic concept that relied on rich colors and a minimalist set  – allowing the bag to be the main character. In this editorial shoot, the Gucci ‘Bamboo 1947’ is the ultimate “modern classic” handbag – a bag that goes with you everywhere and goes with everything. Discover the full Gucci ‘Bamboo 1947’ range in-store or at Gucci.com.

Baran is carrying the Gucci ‘Bamboo 1947 Medium Top Handle Bag’ in “Brown Leather”.

Founder and Editor-in-Chief Haleh Nia Publisher Melanie Euverte Editorial Director Grace Gordon Account Director Zeena Zaid Account Manager Deena Zaid Talent Manager Zaina Bader Senior Producer Noor Ul Sabah Creative Producer Amira Abulaiti Junior Producer Jalila Najjar Photographer Esra Sam Wardrobe Stylist Nebal El Assaad HMU Artist Aida Model Baran

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