Ethical Jewelry Brand Oushaba Is Turning Discarded Phones into Exquisite Wearable Art | Savoir Flair
Jewelry
Ethical Jewelry Brand Oushaba Is Turning Discarded Phones into Exquisite Wearable Art
article OUSHABA
by Savoir Flair 2-minute read May 31, 2023

Oushaba is redefining the boundaries of sustainable fashion.

article OUSHABA

Oushaba, a luxury accessories brand launched in London in 2023, is making waves at the intersection of art, design, luxury, and sustainability. Founded by a trio of art enthusiasts and collectors, including Gillian Carr, the brand derives its name from the classical Arabic word for “alloy,” symbolizing a fusion of ideas, influences, and collaborations. Oushaba is committed to circularity, breathing new life into forgotten materials and championing global artisanal crafts.

At the core of Oushaba’s design philosophy is the elevation of recycled materials. The brand’s debut collection, CONNECTION SALVAGED, showcases repurposed e-waste from discarded mobile phones, circuit boards, flash drives, charging cables, and plugs. In an innovative twist, customers can even commission bespoke jewelry using components from their own old mobile phones, infusing personal memories into a piece of wearable art. With a strong focus on sustainability, Oushaba offers a repair and warranty service to ensure the longevity of their creations, preventing unnecessary waste.

OUSHABA

The craftsmanship behind Oushaba jewelry is truly remarkable. Each piece is handcrafted to order by skilled artisans in Sicily, using traditional lost-wax casting techniques and ancient traditions paired with modern materials. The brand’s commitment to sustainability extends to its packaging as well. Each product is packed in bespoke boxes made from reclaimed timber, recycled fabric, and cork, created in collaboration with London-based furniture maker Jan Hendzel Studio. Oushaba is also actively pursuing sustainability certifications, such as Positive Luxury’s Butterfly Mark, to further solidify its commitment to responsible practices.

Oushaba's debut collection, ‘CONNECTION SALVAGED,’ showcases a combination of repurposed e-waste with recycled gold, silver, and responsibly sourced gemstones. The brand has transformed discarded electronic fragments into sophisticated pieces of jewelry, allowing the discarded materials to be cherished rather than contributing to waste. Pushing beyond the confines of traditional jewelry, this collection serves as a testament to the profound interconnections nurtured by contemporary technology.

For more information, visit www.oushaba.com.

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