First Look at Orebella: Bella Hadid's Soulful Journey into the World of Fragrance | Savoir Flair
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First Look at Orebella: Bella Hadid's Soulful Journey into the World of Fragrance
article @OREBELLA
by Mimi Droeshout 3-minute read May 1, 2024

"This world is who I am. This world offers the opportunity to bloom and grow, with the most perfect imperfections." - Bella Hadid

article @OREBELLA

Beyond its enchanting scents, Orebella (styled Ôrəbella) is a fragrance with depth. The launch unveiled more than just an aesthetically pleasing bottle; it presented a deeply personal journey. Each scent invites us into the essence of Bella Hadid herself, offering an intimate glimpse into the soul of its creator.

Orebella, pronounced 'aura-bella,' is the culmination of over five years of development, born from Bella Hadid’s lifelong passion for fragrance and her personal journey of self-discovery. Growing up surrounded by the intoxicating aromas of her family’s homemade scents and the expansive lavender fields on her farm, Hadid found solace and healing in the world of essential oils. Crafting unique blends became her daily ritual, a way to connect with herself and others through the power of scent. True to her philanthropic spirit, Hadid is dedicated to using her platform for positive change. Through the Orebella Alchemy Foundation, a minimum of 1 percent of all net sales are donated to organizations that resonate with the brand’s core values, ensuring that every purchase supports a greater cause.

The brand’s signature bi-phase formula stands as a masterclass in innovation, featuring two distinct layers that blend seamlessly with a simple shake. The first layer, the proprietary Ôrəlixir base, is enriched with hydrating snow mushroom and a luxurious blend of five oils, designed to moisturize the skin and prolong the fragrance's longevity. The second layer is where the magic happens, combining aura-elevating aromatherapy essential oils with fine fragrance notes, all responsibly sourced from the highest quality ingredients.

Salted Muse

Salted Muse is a vibrant introduction to the line, encapsulating the essence of a sun-drenched coastal escape. The invigorating top notes of sea salt and pink pepper blend with the earthy tones of an olive tree accord and the soothing essence of lavender at the heart. The scent finishes with a dynamic fusion of woods and crisp amber, creating a fragrance that is both energizing and grounding. Salted Muse is Hadid's ode to the nostalgic emotions that leave you breathless, reminiscent of the sea’s crashing waves.

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Blooming Fire

Blooming Fire is a warm floral that transports you to a lush tropical paradise. The captivating scent of the Tahitian monoi flower is elevated by the radiance of bergamot and grounded by the exotic earthiness of patchouli. This scent celebrates the untamed beauty within, inviting you to let your inner fire bloom — an homage to freedom and dreaming of endless possibilities under the sun.

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Window2Soul

Window2Soul offers a delicate floral scent that invites you to embrace your feminine mystique. The lush bouquet of faceted rose and jasmine is brightened by the crispness of lemon, enhancing the scent’s verdant freshness. The addictive warmth of tonka bean provides a sensual contrast, making this fragrance an irresistible choice for those looking to unveil their inner radiance. Inspired by the powerful women in Bella Hadid's family and their pure, eternal love that blossoms like an endless garden, Window2Soul is a tribute to the unbreakable bonds that shape us.

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