"I have always imagined that Paradise will be a kind of a library." – Jorge Luis Borges
Within the ink-stained pages of Montblanc's storied heritage, the written word has always held a sacred and central place. It's within this universe that an anthology of prose and poetry, meticulously etched onto paper, has come to define the essence of Montblanc.
In all its forms, the written word holds a profound importance to humanity. It is how our thoughts and stories are immortalized, transcending time and space to reach across cultures and generations. It’s the conduit for transmitting knowledge, sparking innovation, and fostering empathy. It empowers us to explore the depths of human imagination, navigate the vast landscape of human history, and share in the triumphs and tribulations of others. In essence, the written word is the backbone of our civilization, a testament to our capacity for expression, learning, and connection. As we navigate the ever-evolving landscape of communication, we must remember that the enduring significance of the written word lies in its ability to unite us in the pursuit of wisdom, understanding, and the preservation of our collective legacy. What more fitting haven to encapsulate this essence than a library?
These sacred sanctuaries, repositories of stories, and bastions of knowledge stand as chronicles of culture and gateways to the heart of humanity. Walking through the hallowed halls of a library, one enters a realm where poets dream, dragons take flight, and mysteries unravel with every step. It's a world where the enchanting power of words, carefully inscribed across countless pages, kindles new ideas and breathes life into realms of imagination.
From these guardians of history, we first learned about Plato's political philosophies, marveled at the epic of Gilgamesh, and witnessed Shakespeare's words spring to life on the page. Where else but a library do you feel the exhilaration of scouring shelves as you seek out your next adventure, the childlike joy of cuddling up with tales of honey-loving bears and chocolate factories, or the solitary late-night hours spent preparing for the morning's exams? A library is a refuge for the inquisitive mind, a temple for the learned, and a haven of peace no matter how much chaos is dancing outside its walls.
So when we saw Montblanc’s latest campaign for ‘The Library Spirit’ set in the iconic New York City Public Library, we felt rather than saw the literary landscape of that bustline metropolis, New York City, come to life through the lens of the internationally acclaimed photographer Mariano Vivanco. Amid its distinctive architecture, rich history, renowned museums, and thriving art scene, the pioneering spirit of New Yorkers propels the “city that never sleeps” ceaselessly forward. But in ‘The Library Spirit’ we are invited to enter into the concrete jungle and find respite in books, new ideas inspired by old words, and observe the vivacity and energy New Yorkers are known for spark under the watchful eyes of ‘Patience’ and ‘Fortitude.’
American model Garrett Neff, along with model, actress, and bibliophile Liya Kebede and model James Turlington, take center stage as they escape the blaring taxi horns and glittering lights for the silent sanctuary of the library. Near a Chester couch, books are piled up, waiting to be divested of their wisdom, and tall windows (perfect for daydreaming) allow new ideas to form and coagulate in the minds of our heroes. Lost in another world, and with Montblanc pen in hand, ink flows onto paper, ordering the creativity of the mind as it passes onto the page. It’s scenes of endless possibilities as thoughts are nurtured, and creativity is committed to paper.
Throughout their journey of discovery and creation, they are accompanied by Montblanc's finest creations, lending a touch of modernity to the classic New York style. These pieces seamlessly integrate into the tapestry of the city's artistic dynamism, epitomizing the enduring power of the written word and the indelible connection between humanity, art, and Montblanc.