Max Mara Masterfully Revisits La Belle Époque for Fall 2024 | Savoir Flair
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Max Mara Masterfully Revisits La Belle Époque for Fall 2024
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by Grace Gordon 4-minute read February 23, 2024

'The Beautiful Era' is back for Fall/Winter 2024.

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The essence of fashion is its cyclical nature, where historical influences are reimagined through a contemporary lens. This was exemplified by Ian Griffiths of Max Mara, who, like many designers dedicated to their craft, delved deep into research to ensure his inspiration points were more than just superficial tributes. For Fall/Winter 2024, Griffiths turned to La Belle Époque (The Beautiful Era), a time in Europe marked by peace and prosperity. We can’t help but contrast this theme with the chaos of today's world.

La Belle Époque was embodied by Colette, a prominent feminist figure in literature whose evocative writing inspired a Max Mara collection that champions the modern woman's autonomy and sensuality. Colette was paralleled in an incredible parade of supermodels on the catwalk. Gemma Ward, Mona Tougaard, Nora Attal, Natasha Poly, Imaan Hammam, and many others exemplified the mood of confident femininity. 

Griffiths' choice to pivot away from camel to a palette dominated by black and grey was a strategic move to refresh our perception of the wardrobe essentials. This shift invites us to rediscover the garments anew, highlighting the nuanced details like twist-front belts and mesh inserts. The reintroduction of navy — once a staple relegated to the background — now stands out for its modern appeal, thanks in part to its absence in recent trends. Navy's resurgence as a key color, dubbed “No-nonsense Navy,” aligns with a broader trend of seeking stability in uncertain times. Max Mara's integration of navy with black showcases a sophisticated blend of hues that feels both novel and timeless. 

Griffiths further plays with our perceptions through designs that present a conventional front but reveal inventive details from other angles — a narrative echoed in the collection's approach to evening wear, which balances simplicity with understated opulence. Griffiths' dismissal of the need for historical anniversaries or patterns to drive inspiration underscores his belief in the power of juxtaposing the past with the present to spark innovation. La Belle Époque serves as a reminder of the transformative potential of looking backward to move forward, fostering creativity in an era vastly different from the one it draws upon.

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La Belle Époque serves as a REMINDER of the transformative POTENTIAL of looking backward to move forward, fostering creativity in an era VASTLY different from the one it draws upon.

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