Loewe’s Fall 2023 campaign is a masterclass in blending surreal charm with high fashion.
Loewe plunges into the dreamlike dimensions of fashion for its Fall 2023 campaign. Under the keen eye of renowned photographer David Sims, the images oscillate between the tangible and the abstract, sketched against minimalist backdrops that lend the campaign its unique, haunting beauty. Award-winning actress and director, Taylor Russell, shines as Loewe’s Global Brand Ambassador, donning the season’s emblematic pieces.
The tableau elegantly crafts an atmosphere of ‘suspended time,’ an intersection where reality gracefully pirouettes with the mysterious. Russell, with her ethereal presence, is portrayed in enigmatic frames — sometimes playing with a mirror, and at times holding the tactile Squeeze Bag. This bag, in particular, emerges as an art object, sculpted with buttery leather and a playful, distinctive donut chain. The attire narrates tales of sensual femininity through fluid duchesse satin dresses covered in deceptive blur prints, while pastel-hued square-lined ensembles whimsically echo the nostalgia of 90s aesthetics.
Loewe’s legacy of craftsmanship is unmistakably present in every frame. Accessories, from the bi-coloured Puzzle, Gate, and Paseo bags to the show-stealing Squeeze, articulate the brand’s unwavering attention to detail and luxury. The juxtaposition of textures — feathers, rhinestones, brushed suede, and shearling — enriches the visuals, invoking a tactile allure. Borrowing symbolism from the men’s FW23 campaign, the imagery weaves in elements of surrealism, especially when the model relaxes, draped in feather dresses, clutching the Squeeze bag. A world emerges where objects of desire, like the Puzzle Edge, Flamenco, Goya, Paseo, Toy, and Bow pumps, are candidly celebrated, culminating in an entrancing, reductionist visual riddle.