A Letter from Our Founder and Editor-in-Chief, Haleh Nia | Savoir Flair
A Letter from Our Founder and Editor-in-Chief, Haleh Nia
by Haleh Nia 3-minute read September 17, 2023

Our Founder and Editor-in-Chief, Haleh Nia, pens a letter in honor of our website's major relaunch.


Dear Readers,

For close to 15 years, we have served as your curatorial compass, guiding you through the important trends and formative moments that have shaped our region. In that time, the world has spun faster than ever. Digital landscapes have shifted, reader expectations have surged, and Savoir Flair has kept pace, continually broadening our perspective and sharpening our voice.

Yet, in line with our unwavering commitment to innovation and reimagination, we are transcending our own benchmarks. Our longstanding mission to bring you an unparalleled reader experience yet again prompted us to rethink, revamp, and rejuvenate our dot com. 

Today, we lift the veil on our digital masterpiece, crafted meticulously by our editorial and technological teams, who have spent the past few months infusing innovation into every pixel, word, and interactive element. 

This new incarnation of our website transcends mere aesthetic embellishment. Engineered by an elite group of digital architects, our platform has been supercharged to deliver content with speed, clarity, and a suite of game-changing features that do justice to the term 'state-of-the-art.' Expect seamless navigation, a next-level shopping experience, immersive visual storytelling, and AI tools that let you deep-dive into the worlds you love — whether you’re using the TL;DR button to summarize an article or hitting the voice prompt to listen to a story. 

But that's not all. Our mobile and tablet experiences have also been elevated to deliver seamless interactivity and design sophistication. Prepare yourself to delve into a more layered and enriched reading experience at every digital touchpoint.


As part of our ongoing metamorphosis, we are also unveiling the new symbol of Savoir Flair — a reimagined logo that graces our online universe. A labor of love and introspection, our sleek and refreshed new identity mirrors the graceful evolution of our brand and our long-time readers. It’s a more grown-up version of us, if you will. A “glow-up”, as the fake movie posters from our launch campaign teased.

And yes, we've been listening. Our editorial direction is expanding its horizons even further. In addition to the fashion, beauty, and cultural insights you've come to expect, we're delving even deeper into the commitments we made in our Manifesto. Under the guardianship of our seasoned editors, today we unveil two new verticals — Sustainability, as well as News and Social Issues. Expect narratives that are compelling and authoritative, and for our unique lens to capture the issues that really matter to our generation. While you’re at it, take a moment to also familiarize yourself with our revised Editorial Policies, which were meticulously designed to uphold the highest standards of journalism.

As we tread together through the age of digitization and cultural reinvention, we find ourselves coming full circle, back to our readers, the cornerstone of our editorial mission. 

Welcome to the new Savoir Flair. Polished yet powerful — just like you.

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