Jacquie Aiche and Timex collaborate to set new trends in watchmaking.
In an industry where collaborations are the norm, few manage to capture the imagination quite like the partnership between jewelry designer Jacquie Aiche and watchmaker Timex. Their latest endeavor, the Sunrise timepiece, is a testament to this creative union, blending Aiche's bohemian style with Timex’s craftsmanship.
Aiche’s design philosophy is deeply rooted in the natural beauty surrounding her. "Spending my life near the California coast, I have such a deep love and appreciation for the beautiful sunrises and sunsets I get to witness each day,” Jacquie tells Savoir Flair. This admiration for nature’s splendors is a signature motif in her collections, and with the Sunrise launch, she brings this inspiration to a new canvas. The multi-colored Mother of Pearl used in the timepiece captures the essence of celestial rays rising above the ocean, embodying purity and compassion and allowing the wearer to feel connected to the ocean's soothing energy. In selecting the elements for the Sunrise timepiece, the designer and Timex strived to balance luxury with durability. The choice of a gold-tone plated stainless steel case and Austrian crystal hour markers is a testament to this. “We worked together to find elements that matched the vibe but kept the price where we wanted it,” Jacquie reveals. The result is a timepiece that radiates the golden glow and luminous shine of the Jacquie Aiche brand at an accessible price point.
Timex’s renowned expertise in craftsmanship and design has played a pivotal role in bringing the Sunrise timepiece to life. Aiche praises Timex's iconic status and its unwavering commitment to detail and quality, saying, “They bring this to every collection we work on together, and it adds to the magic.” The collaboration has been a journey of creative growth, with each new release outshining the last. “Our Sunrise timepiece carries a very special energy, and I envision it to bring its beholder a smile every time they wear it,” she says. This piece is not just a luxury accessory but more a source of inspiration and optimism, a daily reminder of the enchantment each new day brings.
Discover the ongoing collaboration series between Jacquie Aiche and Timex.