Thanks to Huda Kattan, There's Finally a Term for This Much-Loved Makeup Technique | Savoir Flair
Beauty Brands
Thanks to Huda Kattan, There's Finally a Term for This Much-Loved Makeup Technique
by Mimi Droeshout 3-minute read February 28, 2024

Eye cuffing? What is that?

Huda Beauty's latest innovation, the Creamy Obsession Eyeshadow Palette, brings her newest trick, eye cuffing, into the spotlight, and trust us, it's a game-changer. Huda Kattan herself is all-in on this trend, achieved by using deep shades of eyeshadow to dramatically define the eye crease, which will give you an instantly lifted and bold look. The easiest way to do it? With the new Creamy Obsession Eyeshadow Palette, obviously!

In Kattan's own words, told exclusively to Savoir Flair, "Creamy eyeshadows are so easy to play with; they make defining and creating dramatic shapes effortless. Creamy palettes weren't really a thing on the market, and we decided it was time to change that. So, we created an all-creamy palette... Creamy Obsessions! It was a huge risk for us to create eight cream-to-powder shades with only one powder to set. I always wanted a super innovative yet versatile palette, and now it's here; I'm obsessed! We have two palettes, 'Greige' and 'Brown,' and they have a balance of textures and shades, including some 'eye-cuffing' shades, making it easy for everyone to create their own 'eye-cuffing' look. The textures are so dreamy, and the shades are super blendable, giving you the ability to create unlimited looks!" 

With two monochromatic, ultra-pigmented palettes designed for seamless blending, a spectrum of textures from cream-to-powder mattes and dazzling cream-to-metallics await you. Whether you're a makeup novice or a seasoned beauty guru, these versatile palettes promise to elevate your eye game (literally) with minimal effort and maximum impact.

I love to PLAY and ENHANCE features, so I came up with the term 'eye-cuffing' to describe the use of a darker shadow to define the crease, creating this AMAZING lifting effect on the eye! People are so obsessed with this technique that I thought it finally deserved a NAME!

Huda Kattan

Huda Beauty

Creamy Obsessions

Shop the palette below, to achieve Huda's eye cuffing look. 

shoppable HUDA BEAUTY
Creamy Obsessions Eyeshadow Palette Greige aed129 at HUDA BEAUTY
Creamy Obsessions Eyeshadow Palette Neutral Brown aed129 at HUDA BEAUTY
Share This Story
Look 28 from Balenciaga‘s Fall 2022 Couture collection CHANEL | SAVOIR FLAIR HUBLOT | SAVOIR FLAIR