A New Era of "It" Bags: Gucci Revives Its Iconic Horsebit 1955 Bag with a Sustainable Twist | Savoir Flair
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A New Era of "It" Bags: Gucci Revives Its Iconic Horsebit 1955 Bag with a Sustainable Twist
article GUCCI
by Grace Gordon 3-minute read November 17, 2023

Sustainably crafted and endlessly versatile? This is how you do an "It" bag.

article JULIA GARNER / GUCCI

With the rise of secondhand shopping and pre-loved luxury buying prompted by Gen Z, there has never been a better time for heritage houses to revive their archives. Gucci heeded the call ahead of many, re-issuing its iconic Horsebit 1955 bag with an innovative new twist. The bag, which, as its name suggests, first debuted in 1955 bearing a strong link to the equestrian world with a double link and bar element called the Horsebit. It became an overnight success, signaling status and taste with its demure but eye-catching appearance.

The new Gucci Horsebit 1955 isn’t the same bag as its many predecessors. This time around, it has been made with an innovative, animal-free, primarily plant-based material called Demetra, which is prized for its quality, softness, and durability. It's the first bag from Gucci to be made with Demetra, and it underscores the house’s commitment to sustainable craftsmanship. Gucci has taken its commitments a step further by making a large donation to Support+Feed, an intersectional nonprofit organization that is dedicated to combating climate crisis and food insecurity by working toward an equitable, plant-based food system.

It is these thoughtful and intentional details that make the Gucci Horsebit 1955 a stand-out “It” bag of the season. Not only does songstress Billie Eilish star in the campaign for the bag, but it’s also constantly favored by a stylish ring of celebrities, including the likes of Elle Fanning, Jodie Turner-Smith, and Adwoa Aboah. What’s interesting to note is that they are wearing their Horsebits both on the streets in casual clothes and on the red carpet with their upscale looks. In defiance of trends that come and go, the Horsebit’s versatility is one of the reasons it remains a perennial classic.

gallery CHIARA FERRAGNI / GUCCI
gallery ADWOA ABOAH / BACKGRID
gallery ALEXA CHUNG / GUCCI
gallery ELLE FANNING / BACKGRID
gallery JULIA GARNER / GUCCI
gallery DAKOTA JOHNSON / GUCCI
gallery JULIA GARNER / GUCCI
gallery HALLE BAILEY / GUCCI
gallery HANNI / GUCCI
gallery JODIE TURNER-SMITH / GETTY IMAGES
gallery JULIA GARNER / GUCCI
gallery KELSEY LU / GUCCI
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