We've been waiting nine years for this moment.
The wait is finally over. In a momentous stride towards global beauty domination, Glossier, the cult-favorite beauty brand known for its iconic millennial-pink branding and Instagram-worthy packaging, is officially shipping internationally.
A brand born in the digital age, Glossier quickly rose to prominence as a disruptor in the beauty industry, redefining beauty standards by championing a mantra of “skin first, makeup second”. Founded in New York by Emily Weiss, Glossier has, since its inception, emphasized the importance of a fresh and dewy complexion, a philosophy that resonated with millions worldwide.
Though the philosophy may seem like the norm in the present day, it was far from commonplace when Glossier first burst onto the scene in 2014. Back then, the beauty industry was dominated by heavy makeup looks, airbrushed perfection, and a one-size-fits-all approach. (In other words, the “Instagram beauty” look). Glossier, with its celebration of natural beauty, individuality, and an uncompromising focus on skincare, completely challenged conventional beauty norms.
Weiss, a former fashion editor and the creator of the influential beauty blog "Into the Gloss," recognized a void in the market for products that felt effortless and looked natural. Drawing inspiration from the valuable insights she gathered through her blog's community, Weiss launched Glossier with a commitment to creating a line of makeup and skincare that felt like a best friend whispering beauty secrets. The brand's journey began with a mere four products, and it has since blossomed into a global beauty phenomenon.
Glossier's international expansion comes with a lineup of its most iconic products, ready to redefine beauty routines worldwide. Before you place your order, let's take a moment to delve into some of its best-sellers.
Boy Brow, an icon its own right, draws inspiration from the simplicity of mustache pomade, offering on-the-go brow perfection. Its creamy conditioner and precision brush effortlessly shape and fill brows, providing a soft, natural finish. Opt for the tinted shades, or keep it undetectable with the clear variant.
Glossier You is all about celebrating your unique scent. With effervescent peppercorn and white floral top notes, its warm, subtly sweet core gracefully settles on the skin, exuding a soft, warm, and unmistakably individual fragrance.
A cult classic that put the brand on the map, this gel-cream blush delivers a natural, flushed-from-within glow that feels as if your cheeks created it themselves. Enjoyably effortless to apply, its sheer formula allows for easy blending and layering without ever looking overdone. Simply dab, tap, and revel in the radiance.
Achieve the coveted just-blotted lip look without the extra step! This sheer-matte lipstick offers a diffused pop of color, effortlessly gliding on for a soft-edged, kissable finish. Whether subtly enhancing with shades like Malt or Cake or making a statement with bolder hues like Punch and Jam, it's a no-mirror-needed game-changer.
Treat your skin to a daily dose of vitamins with this trio of serums, designed to hydrate, even out tone, and boost clarity. These lightweight and non-greasy formulas effortlessly blend into your routine, allowing you to tailor your skincare for desired results. It's the ultimate skin multivitamin in a convenient set.