From Kylie to Hailey, the "It" Bag Every "It" Girl Is Obsessed With Right Now | Savoir Flair
From Kylie to Hailey, the "It" Bag Every "It" Girl Is Obsessed With Right Now
by Mimi Droeshout 2-minute read October 10, 2023

Meet the Singaporean brand, Aupen, that is quickly becoming a favorite amongst the "It" Girl Crowd.


Few names in the fashion world have risen as swiftly and captivated the hearts of "It" Girls globally like Aupen. The up-and-coming bag brand, which hails from Singapore, is rapidly gaining the admiration of A-listers, gracing the arms of icons such as Taylor Swift, Kylie Jenner, Olivia Rodrigo, and Hailey Bieber.

But what sets Aupen apart and has tongues wagging across town? Beyond its undeniable allure and the unequivocal endorsement of the 'It' crowd, Aupen signifies a groundbreaking shift in the realm of fashion. Positioned squarely at the crossroads of style and sustainability, the brand's exquisite bags are meticulously crafted from the finest non-animal leather, highlighting an unwavering dedication to an ethical approach to the world of accessories.

With creative studios spanning both Brooklyn and Singapore, Aupen isn't simply another accessory brand; it's a movement. The brand's philosophy resonates with a potent message: "Fashion should not come at the expense of animal welfare or environmental impact." By embracing innovative, cruelty-free materials, Aupen not only diminishes the carbon footprint associated with traditional animal leather, but also spotlights an eco-conscious trend in the realm of luxury fashion.

The artisanal excellence radiates through every creation by Aupen, a testament to the meticulous craftsmanship that seamlessly balances design, longevity, and compassion. The label's commitment to ethical fashion extends even deeper, ensuring fair wages and optimal working conditions for its dedicated production teams. 

Scroll below to catch glimpses of familiar faces seamlessly incorporating the subtly sleek Aupen designs into their ensembles.

gallery @AUPEN
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