Fendi Brings Customization to New Heights with Make Up Your Peekaboo | Savoir Flair
Fendi Brings Customization to New Heights with Make Up Your Peekaboo
article FENDI
by Mimi Droeshout 3-minute read April 16, 2024

For those who cherish the unique, Fendi offers a delightfully indulgent and exclusive luxury experience.


For anyone seeking truly one-of-a-kind accessories, Fendi has answered the call with Make Up Your Peekaboo, a brilliant new way to personalize the iconic Peekaboo bag. Launching for the Spring/Summer 2024 season, this exclusive in-store experience allows clients to get creative by mixing and matching a wide array of high-end embellishments.

At the heart of Make Up Your Peekaboo is Fendi's celebrated savoir-faire and its heritage of extraordinary leather craftsmanship. Customers can choose to customize a new Peekaboo bag or breathe new life into an existing one from their personal collection. The made-to-order process begins with selecting the base bag, whether crafted from the house's signature Selleria 1925 Cuoio Romano leather with handmade macro-stitching or the artisanal Raffia Interlace weave reimagined for spring. Then comes the fun part – playing designer with over 200 possible combinations of charms, straps, and handles to adorn the bag. Fendi's signature motifs and its vibrant seasonal color palette are available across an array of luxurious accents – from premium materials like leather and mink fur to jeweled chains. 

The new mini Pico Peekaboo charms, miniature replicas of the beloved style, are especially chic. Or add a touch of whimsy with the  Fendi Fortune Teller charm. Handles can be customized as well, ranging from elegant silk wraps to intricately interlaced leather weaves in solid or multicolored designs.


With Make Up Your Peekaboo, Fendi continues celebrating iconic accessories through a novel lens of personalization. This charming initiative marries the house's heritage of quality craftsmanship with a fresh spirit of self-expression.

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