This is the kind of collection that begs to be seen in person, to be touched, to be worn.
It was all TOO MUCH and NOT ENOUGH at the same time.
It is a grave injustice to look at Etro’s Spring/Summer 2024 collection through a screen. It robs this spectacular collection of its dimensionality and eye-popping colors and prints, flattens them down, reduces them. Instead, I will try to paint a picture with words. Elegant tapestry prints were upholstered on floor-scraping shirt dresses worn over leather shorts. Inky tattoo tops were paired with floral trousers. There were oversized leather varsity bomber jackets and collegiate blazers so long that they hit around calf-length.
Patterns and textures clashed and collided. Knitwear, leather, sheer organza, and trompe-l'œil brocade drew the eye deeper into every look. It was all too much and not enough at the same time. These stylistic contradictions so easily could have skewed eccentric, but Marco de Vincenzo is a whiz at calibrating these elements. Polished styling really helped pull it all together, making the Etro girl one of the most desirable archetypes around. This brand deserves to have a big moment in the coming season.
Naturally, Etro’s guests were there to look at clothes, and the collection was a treat for the eye. However, the show’s casting deserves to be remarked upon. This is one of the best cast shows at Milan Fashion Week. It served up a diverse range of ages, body types, and skin tones, and the looks chosen for each model really matched their individual vibes. It was refreshing.