Dior's 'Prestige' line celebrates 20 years with 'Le Nectar Premier.' Packed with Roses Premières magic, it targets the 'Age-signal,' tackling all things aging. Time to bloom!
Dior ‘Prestige,’ having been in the beauty forefront for two decades, recently introduced its latest skincare innovation, ‘Le Nectar Premier,’ in 2023. Drawing from the potent Roses Premières — the initial buds of the Rose de Granville — the serum boasts twice the regenerating factors compared to previous extracts. This new formulation specifically targets the “Age-signal”, an intercellular aging pathway that researchers attribute to changes in skin structure, texture, and evenness.
Recent scientific studies commissioned by Dior revealed the presence of glyoxal, an age accelerator that induces cellular senescence, a state where cells lose their vitality and begin to show aging symptoms such as wrinkles and skin sagging. Responding to this finding, Dior turned its attention to the first buds of the Rose de Granville. Grown in the brand’s exclusive rose gardens located a few kilometers from its foundation site, these roses are known for their annual rejuvenation, suggesting a strong life force. The extraction process, refined over the years, produced the Rosapeptide Premier, a complex comprising 99 molecules from the Rose de Granville. Laboratory tests indicate its potential in mitigating skin aging by targeting the aforementioned Age-Signal.
Dior’s announcement also highlighted its ongoing commitment to environmental sustainability. Le Nectar Premier’s packaging is designed to be eco-friendly, with the primary components made from recyclable materials such as glass and cardboard. The brand further emphasizes that the refillable bottle design, accented with a gold mesh, will considerably reduce the product’s overall carbon footprint with every refill. This release exemplifies Dior’s continuous effort in merging botanical research with advanced skin science, aiming to offer users noticeable skin improvements.
For those eager to incorporate ‘Le Nectar Premier’ into their beauty regimen, Dior recommends a systematic approach. Begin with ‘La Micro-Huile de Rose’ to prime and revitalize the skin, enhancing its radiance. Then, apply ‘Le Nectar Premier,’ focusing on deep and surface treatment to revert the three dimensions of age. Finish with Dior ‘Prestige La Crème’ to amplify the serum’s repairing potential. Users reported remarkable results after just one month, noting a more radiant, smoother, and denser skin texture. Such transformative effects, coupled with Dior’s commitment to sustainable luxury, reiterate the brand's status at the pinnacle of beauty and skincare innovation.