Chanel’s Enigmatic SS23 Collection Comes Alive in a Dreamy Editorial by Savoir Flair | Savoir Flair

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Editorial

Chanel’s Enigmatic SS23 Collection Comes Alive in a Dreamy Editorial by Savoir Flair

by Savoir Flair 2-minute read March 13, 2023

Channeling a 1961 cinematic gem, Virginie Viard's SS23 collection for Chanel offers a modern twist on silver-screen elegance.

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Back in 1961, Madame Coco Chanel designed some costumes for the leading actress Delphine Seyrig in the French film L’année dernière à Marienbad by Alain Resnais. Set inside a Baroque palace in Germany surrounded by French gardens, the costumes made a crucial part of the film’s narrative, enabling viewers to understand the chronology of the film’s enigmatic plot. Madame Chanel’s vision for Seyrig’s onscreen character — which included silver lamé and white chiffon dresses — served as the inspiration for Virginie Viard‘s Spring/Summer 2023 collection for the French Maison. As a part of her Spring/Summer 2023 collection for Chanel, Viard explored the costumes that Madame Chanel created for the film and reimagined them with a modern twist.

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Chanel Spring/Summer 2023 Collection

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Chanel Spring/Summer 2023 Collection

A short film by Inez & Vinoodh starring Kristen Stewart preceded the Chanel Spring/Summer 2023 show, where Stewart appears exiting the arthouse cinema, Le Champo, after watching L’année dernière à Marienbad. Inez & Vinoodh paid homage to the film’s decadent, dream-like setting, while Virginie Viard interpreted Coco Chanel’s creations for the modern day.

Chanel Spring/Summer 2023 Collection

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Chanel Spring/Summer 2023 Collection

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Chanel Spring/Summer 2023 Collection

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To celebrate the theatrically inspired collection, Savoir Flair produced a glamorous editorial campaign, drawing inspiration from Maison’s relationship with the cinematic universe. Shot in black and white, the stunning images give us a voyeuristic perspective, making the model seem like a fictional onscreen character that exists in a fantastical world of her own, much like the movie.

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Chanel Spring/Summer 2023 Collection

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Chanel Spring/Summer 2023 Collection

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Chanel Spring/Summer 2023 Collection

Founder and Editor-in-Chief Haleh Nia Publisher Melanie Euverte Account Director Zeena Zaid Editorial Director Grace Gordon Account Manager Deena Zaid Talent Manager Zaina Bader Fashion and Beauty Editor Sanika Tipnis Senior Producer Noor Ul Sabah Creative Producer Amira Abulaiti Junior Producer Jalila Najjar Photographer Tom O’Neill Hairstylist lvan Kuz Makeup Artist Najette Ezzarqui Stylist Frank Pena Talent Michele at MMG Models

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