"Loli Bahia is the very embodiment of the Chanel woman". - Inez & Vinoodh
Chanel, known for its unmistakable elegance and innovation, has once again made a pronounced statement with its Fall/Winter 2023 campaign. This year, Chanel has shone the spotlight on French-Algerian model, Loli Bahia. Under the lens of renowned fashion photography duo Inez van Lamsweerde and Vinoodh Matadin, this campaign is a confluence of tradition and modernity.
At the heart of this collection is the camellia, Chanel’s iconic winter bloom. Creative Director Virginie Viard, the designer behind the brand’s new direction, has seamlessly weaved this symbol through the garments. This isn’t just any decorative motif; it’s an emblem of suspended romanticism, gracefully making its way across prints, pockets, jackets, and buttons.
Viard’s vision for FW23 is clear: delicate and fluid. The garments dance between traditionally feminine and boldly masculine cues. Asymmetrical coats, elegant slits in dresses, and Bermuda shorts-suits with slanted fronts all offer a hint of playful audacity. This dynamic is further enhanced with revealing backs adorned with shimmering beads and sequins. The fantasy threads in the knitwear inject motion and energy, ensuring that wearers are wrapped in a sense of wonder and zest.
Chanel’s chosen palette for this collection is a testament to its commitment to timeless sophistication. The mix of black, white, and varied shades of pink adds depth and precision to each piece. Such thoughtful choices reinforce the brand’s dedication to detail and nuance.
One can’t help but notice the gentle undercurrent of a bohemian female artist as they dive into the collection. This muse, draped in pieces echoing masculine elements — from peak lapels and floral coats that remind one of a vintage robe, to men’s jackets perfect for dawn soirees — strikes a balance between soft romance and robust momentum.
Bahia, who encapsulates the spirit of the Chanel woman with her grace and poise, stands at the forefront of this campaign. Through a series of evocative images oscillating between monochrome and vivid hues, Inez & Vinoodh have articulated that “Loli Bahia is the very embodiment of the Chanel woman.”
This season, the camellia doesn’t just remain a print or motif. It evolves into an identity, featuring on denim shorts, contrasting with the classic tweed jacket, shining on satin, and adorning long jersey dresses and boots. From dusky pink chiffon and velvet skirts to red, black, and white crêpe de Chine dresses trimmed with white flounces, the collection invites you to experience the synthesis of menswear codes and feminine silhouettes, where every motion is uninhibited and harmonious.
The Chanel Fall/Winter 2023 collection is a narrative, a dialogue between the past and the future, the delicate and the bold, the traditional and the avant-garde. Once again, Chanel has penned a poetic ode to fashion, proving that style is an ever-evolving, beautiful dance.
Loli Bahia is the VERY EMBODIMENT of the Chanel woman. Eccentric, daring, androgynous... A mix of delicacy and quiet strength.