Burberry Sets Its New “It” Bag In Motion | Savoir Flair
Editorial

Burberry Sets Its New “It” Bag In Motion

by Grace Gordon 3-minute read June 19, 2024

Keep on rockin’ in the free world.

BURBERRY

In 2023, Burberry mined a bit of its own heritage to arrive at a new logo. The creation of the Equestrian Knight Design (EKD) was well ahead of its time. Crowd-sourced from a public competition, the new logo crowned Burberry in 1901, but over time, it was forgotten. Burberry’s Daniel Lee has since restored it to new heights, and its iconography feels as relevant as ever. 

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This year, Burberry introduced the new Rocking Horse bag, an homage to its equestrian roots, featuring the EKD logo, a curve-bottomed shape, and a circular fastening that forms a lowercase “b” when closed. It is instantly eye-catching and comes in a range of colorful smooth leathers, paisley prints, and the classic Burberry check.

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BURBERRY | SAVOIR FLAIR

Versatility, visual interest, and functionality have made this new shape a contender for this year’s best “It” bag, and although competition is steep, Burberry is racing ahead of the others. It has a heritage element that makes it timeless but its whimsical shape — one that tucks so neatly under the arm — adds a splash of something extra to any outfit. 

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Highlighting things that rock from side to side: a see-saw, a metronome, and a rocking chair, Savoir Flair’s editorial puts a spin on movement with the Rocking Horse bag as the star. Evoking the sense of rocking brings an added emotional quality to the scene, at once playful and nostalgic. This theme subtly illuminates elements of the bag, like its rein-inspired straps, which are reminiscent of the straps on a child’s rocking horse. And that’s what makes a great bag an “It” bag — an emotional quality that can’t be understood in words or quantified in prices (although the prices for this bag are quite reasonable by “It” bag standards). Instead, it is something that is felt.

Founder and Editor-in-Chief Haleh Nia Publisher Melanie Euverte Editorial Director Grace Gordon Account Director Zeena Zaid Account Manager and Talent Manager Deena Zaid Head of Production Noor Ul Sabah Creative Producer Amira Abulaiti Junior Producer Jalila Najjar Videographer Yasin Photographer Esra Sam Makeup Artist Sharon Drugan Hair Stylist Iva Set Designer Bora Stylist Aigerim Talent Baran Hiass

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