Everything You Need to Know About the New Bulgari Studio in Seoul | Savoir Flair
Everything You Need to Know About the New Bulgari Studio in Seoul
by Savoir Flair 3-minute read March 25, 2024

Bulgari is taking a bold leap into the future with its studio initiative in Seoul.


In Seoul, Bulgari has just unveiled Bulgari Studio, a groundbreaking initiative that epitomizes the luxury brand’s dedication to fostering innovation and creative synergy. 

For over a century, Bulgari has been synonymous with Italian craftsmanship and pioneering design, consistently pushing the boundaries of aesthetic norms. Bulgari Studio represents a continuation of this legacy, serving as a crucible for creative minds from various disciplines to collaborate and redefine the paradigms of jewelry and watchmaking. The platform aims to harness the collective genius of artists, designers, and innovators, facilitating a dynamic interchange of ideas and crafting a new narrative for Bulgari’s iconic collections like B.zero1, Bulgari Bulgari, and Bulgari Tubogas.

breaker_image BULGARI STUDIO
breaker_image BULGARI STUDIO
breaker_image BULGARI STUDIO

The grand opening of Bulgari Studio was marked by a lavish event at Théâtre des Lumières in Seoul on March 14, reflecting the city’s burgeoning status as a hub of creativity and innovation. Guests were immersed in a world where design, innovation, and creativity converged, highlighting Bulgari’s enduring commitment to pushing the limits of traditional design. The event centered on the B.zero1 ring, which over its 25-year history has become a symbol of Bulgari’s innovative spirit, alongside other signature creations like the Bulgari Roma bag and Bulgari Bulgari watches. These pieces exemplify the brand's unique ability to blend Roman-inspired elegance with contemporary flair, a testament to Bulgari's enduring influence in the luxury sector.

Coinciding with the physical launch, Bulgari initiated a digital campaign led by Antoni Tudisco, focusing on the iconic B.zero1 ring. This campaign, launched worldwide on March 1, showcases Tudisco’s ability to transcend conventional design boundaries, presenting the ring in a new, transformative light. His work encapsulates the essence of Bulgari Studio, merging reality with imagination and highlighting the infinite possibilities of artistic expression. Through Tudisco’s vision, the B.zero1 ring undergoes a metamorphosis, its spiral form reimagined in a series of dynamic, surreal compositions that challenge the viewer’s perception and invite them into a world of fantastical design possibilities.

As BULGARI STUDIO continues to evolve, it promises to be a pivotal force in shaping the future of DESIGN and CREATIVITY.


The Bulgari Studio initiative not only serves as a platform for showcasing Bulgari’s innovative designs but also as a beacon for the global creative community, signaling a future rich with potential for collaborative exploration. Artists like Anyma and Sadeck Berrabah, with their unique contributions, have already begun to influence the platform’s direction, blending sound, visuals, and movement in ways that resonate with Bulgari's heritage and forward-looking ethos. 


As Bulgari Studio continues to evolve, it promises to be a pivotal force in shaping the future of design and creativity, extending its reach and impact well into 2024 and beyond, inspiring a new generation of artists and designers to dream bigger and push further into the uncharted territories of creative innovation.

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