Victoria Beckham Adds Posh Flair to Classic Breitling Timepieces | Savoir Flair
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Victoria Beckham Adds Posh Flair to Classic Breitling Timepieces
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by Savoir Flair 3-minute read February 14, 2024

Victoria Beckham infuses her iconic fashion sense into the must-have, limited-edition Chronomat 36 collection.

article BREITLING

In the world of luxury fashion and horology, an exciting partnership has emerged with the introduction of the Breitling x Victoria Beckham watch collection. Victoria Beckham, renowned for her eponymous fashion label and a fashion icon since her days in the music industry, has ventured into the realm of luxury watches in collaboration with Swiss watchmaker Breitling. This milestone marks a significant step for both brands, blending Breitling’s esteemed watchmaking heritage with Beckham’s refined fashion sensibilities. The collection, titled the 'Chronomat Automatic 36 Victoria Beckham', is a limited-edition offering, with just 1,500 pieces available. Showcasing Beckham’s penchant for a blend of masculine and feminine styles, the collection resonates with her personal aesthetic, which has evolved over the years from pop star to fashion mogul.

The collection comprises six variations, each embodying the classic elegance of Breitling’s Chronomat design, known for its distinct rouleaux bullet bracelet and raised rider tabs. What sets this collaboration apart are the unique dial colorways, inspired by Beckham’s Spring/Summer 2024 palette, featuring hues like peppermint, midnight blue, dove gray, and sand. These watches are not only visually appealing, but also technically proficient, equipped with the self-winding Breitling Caliber 10 and boasting a 42-hour power reserve. The thoughtful integration of Beckham’s initials on the seconds hand and the Breitling logo on the dial adds a personalized touch, symbolizing the seamless fusion of fashion and function. The collection, while maintaining the characteristic Breitling look, caters to a more feminine aesthetic, reflecting Beckham’s own preferences for watches that strike a balance between robustness and elegance.

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The campaign, shot by renowned photographer Mario Sorrenti and featuring model Annemary Aderibigbe, showcases a sophisticated and modern image that resonates with the contemporary woman. Breitling’s commitment to expanding its women’s watch range aligns perfectly with Beckham’s vision of empowering women through fashion, making this collaboration not only a meeting of minds but also a celebration of female strength and confidence.

This limited-edition collection, presented in a special co-branded box, is a testament to the evolving landscape of luxury fashion and watchmaking. The Chronomat Automatic 36 Victoria Beckham collection symbolizes a harmonious blend of heritage and innovation, of masculine forms and feminine elegance. It’s a bold statement from Breitling and Victoria Beckham — one that challenges traditional norms and paves the way for a more inclusive and diverse future in luxury design.

The Chronomat Automatic 36 Victoria Beckham is available now at Breitling boutiques and on the brand's website.

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