Boucheron Quatre Celebrates 20 Years of Elegance | Savoir Flair
Boucheron Quatre Celebrates 20 Years of Elegance
by Savoir Flair 3-minute read February 26, 2024

Iconic since 2004.


You can’t create an ICON. Icons are wrought over time, and they gain that status because they strike a chord with people. An icon isn’t designed to be an icon. It’s the clients who decide.

Hélène Poulit-Duquesne

Boucheron has always been synonymous with modernity and innovative design. Founded in 1858, the Maison has consistently set trends and broken new ground in the world of luxury jewelry. In 2004, Boucheron introduced the Quatre collection, a testament to this pioneering spirit. The collection is celebrated for its unique blend of heritage and contemporary flair. Starting with an avant-garde ring, Quatre combined four distinctive motifs from the Boucheron archives into one gender-neutral, urban design. As Hélène Poulit-Duquesne, CEO of Boucheron, asserts: “You can’t create an icon. Icons are wrought over time, and they gain that status because they strike a chord with people. An icon isn’t designed to be an icon. It’s the clients who decide.”


Over the past two decades, Quatre has not only reflected but also influenced changes in society, continuously reinventing its aesthetic while maintaining its core essence. The 20th anniversary of Quatre is marked by a fresh surge of creativity and innovation, introducing new designs that pay homage to the collection’s original aesthetic while exploring new dimensions. This milestone is celebrated with the unveiling of special anniversary pieces, blending the iconic Quatre codes in novel, sophisticated ways. The anniversary editions showcase a creative juxtaposition of suppleness and rigidity, staying true to the collection’s roots. The highlight is a transformative ribbon design that extends across various jewelry pieces, including necklaces, bracelets, and even a unique hair jewel. This concept of a flowing ribbon required Boucheron's jewelers to intricately link over a hundred parts by hand, reflecting the brand's commitment to craftsmanship and innovation. Additionally, the anniversary collection features layered and stacked designs, amplifying the Quatre codes and offering versatility in styling. The anniversary year also introduces ultra-precious editions of Quatre Classique, incorporating garnets and yellow sapphires to enhance the sparkle and contrast of the iconic designs.


The 20th anniversary of Quatre is accompanied by a dynamic and engaging campaign, showcasing the enduring allure and versatility of the collection. Veteran model Anja Rubik, a key figure in the 2022 Icons campaign, continues her role as the face of the new anniversary campaign. Rubik is featured wearing a stunning cape made from 315 Quatre rings, symbolizing the collection’s impact and legacy. This campaign will be showcased across various platforms, and will also take a global stage, with its images displayed in prime outdoor locations in some of the world’s most beautiful cities, including Paris, Tokyo, and our very own Dubai. This global showcase not only highlights the collection's universal appeal but also celebrates the Quatre icon’s journey from a groundbreaking design to a symbol of timeless elegance and innovation in the world of fine jewelry.

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