What’s in Store for 2024: All the Beauty Trends You Need to Know | Savoir Flair
What’s in Store for 2024: All the Beauty Trends You Need to Know
article @SIMIHAZE
by Mimi Droeshout 4-minute read January 22, 2024

Get the scoop on this year's top beauty trends.

As we enter 2024, the beauty industry is poised to embrace an era of creative expression. This year, individuality takes center stage, with trends that boldly emphasize uniqueness and self-actualization. From the rebellious charm of pixie cuts to daring, bold lips and graphic eyeliners, each trend is a celebration of personal style. 

In skincare, the focus on barrier repair and blue light protection marks a thoughtful balance between innovation and natural beauty. 2024 is the year for those who dare to stand out, combining bold choices with a nod to the intrinsic beauty of natural hair and skin.

Scroll down to discover what will be on Savoir Flair's radar this year in the realm of beauty.

article @SIMIHAZE

Graphic Eyeliner

Bold and artistic eyeliner looks are set to dominate. Graphic shapes and unexpected colors will make the eyes a focal point of creative expression. Playful eye makeup featuring pastel shades, glitter, and unexpected color combinations will gain traction, reflecting a preference for more expressive and artistic makeup looks.


Bold Lip Colors

Departing from subtle lip stains, vibrant and bold lip colors are making a comeback. Moving away from the muted tones of recent years, expect a resurgence of vibrant lip colors. Think classic reds, deep berries, and even unconventional hues like blues and purples for a statement look.

article @CLAIRE_MOST

Dewy Complexion

The trend of radiant, glowing skin continues to reign supreme. Complementing the minimalist skin look, a dewy, glossy complexion remains a staple. Products such as illuminating primers, highlighters, and hydrating serums will be essential for achieving the coveted dewy look.


The Pixie Cut

The pixie cut, a timeless symbol of audacity and liberation, is making a striking comeback in 2024. This year, it's all about personalizing this classic style. Whether it's through choppy layers that offer an edgy, textured look or soft, feathered variants for a more feminine charm, the pixie is being adapted to a variety of face shapes and personal styles. This low-maintenance yet bold hairstyle is ideal for those wanting to make a statement while embracing a minimalist approach to hair care.



Bangs are back in every style, from micro to retro — though one could argue they never really went out of fashion. This year sees everything from bold and striking short bangs to 70s-inspired curtain bangs and 60s wispy, mod-style making a statement. Don't hesitate to experiment with these varied styles. Bangs are an ideal choice for those looking to refresh their look without committing to a major haircut.



Braids, a perennial favorite, are taking a creative turn in 2024, evolving beyond traditional styles. This year is all about experimenting with various braid styles and incorporating accessories such as ribbons, beads, or even subtle hair color highlights. Remember, braids aren't just stylish; they're also practical for hair protection, helping to maintain hair health and length.

article @RACHELSHEA_

Minimalist Skin

Skincare routines are evolving towards a minimalist approach, concentrating on fewer yet more effective products. The focus is shifting to high-quality ingredients and multi-purpose skincare heroes. Embracing natural skin textures and imperfections, minimal makeup is gaining popularity. Expect to see lightweight, hydrating foundations and tinted moisturizers that provide a "barely there" look, accentuating glowing, healthy skin.

article @RHODE

Skincare-Makeup Hybrids

Speed up your morning routine with products that blend skincare benefits and makeup performance. Tinted moisturizers with SPF, serum-infused foundations, and lip balms enriched with hyaluronic acid are set to become the norm, offering the best of both worlds.

article @NARAAZIA

Air-Dried Natural Hair

Natural hair textures are set to overtake the highly polished, meticulously groomed look. More people are opting to forego heat styling, instead enhancing their natural curls, waves, or straight hair with texture-specific products. Choosing products that enhance the hair's natural pattern without the need for heat styling is becoming the new norm; it's all about embracing the natural!

article @GOOP

Barrier Repair

The emphasis on skin barrier health is set to be paramount. Products designed to strengthen and repair the skin barrier, such as ceramide-rich moisturizers and gentle exfoliants, will be in high demand.

article @METAHAIKU

Blue-Light Protection

As screen time increases, especially for those working from home, skincare that protects against blue light damage is becoming essential. Antioxidant-rich formulas and specific blue light-blocking ingredients are being incorporated into skincare routines to combat this common skin concern.


Gut-Skin Connection

The connection between gut health and skin condition is finally gaining widespread recognition! The importance of gut health has always been undeniable, but its role in beauty — both inside and out — will be a key focus. Expect to see a rise in popularity of probiotic skincare and supplements that promote gut health for improved skin.

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