The Trashiest Show of Milan Fashion Week | Savoir Flair
Milan Fashion Week
The Trashiest Show of Milan Fashion Week
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by Mimi Droeshout 2-minute read February 26, 2024

Avavav has done it again... 

Beate Karlsson, the creative force behind AVAVAV, ingeniously channeled negative social media chatter into the core theme of their FW24 show. The Milan runway became a battleground where attendees threw trash at models, surrounded by screens flashing harsh critiques, symbolizing a real-life stand against online negativity. 


With sheer dresses and the brand's iconic four-toed boots taking center stage, this collection not only reclaimed AVAVAV's story but also highlighted Karlsson's knack for merging fashion with a strong social narrative, marking it as her most impressive work to date.

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