Asteri: The Saudi Beauty Brand That Could | Savoir Flair
Editorial

Asteri: The Saudi Beauty Brand That Could

by Savoir Flair 2-minute read December 21, 2023

From dawn to drama, Asteri's got you covered with Lama Alakeel's curated picks that seamlessly shift your style from daytime chic to evening glam.

ASTERI | SAVOIR FLAIR

Saudi Arabian beauty brand Asteri has made quite the buzz this year when it launched with a full and comprehensive makeup range. A launch like this is particularly noteworthy in an industry where new brands often start with only one or two flagship products. Asteri’s ability to debut with a complete line of makeup is a testament to the extensive research and development behind the brand, and a reflection of its dedication to providing a diverse and enriching beauty experience right from the start.  It stands out not only for its robust product lineup but also for its unwavering commitment to clean, vegan, and cruelty-free ingredients. Tackling another important factor for the region, Asteri is perfectly tailored for the Middle Eastern climate, with its products being resilient against heat and humidity. 

Starring the beloved Saudi content creator Lama Alakeel, this editorial video by Savoir Flair captures a transformative journey from a polished day look to an enchanting evening look. The challenge? Alakeel has just one minute, against a ticking clock, to switch her makeup from a daytime to a nighttime look, allowing Asteri's versatility and performance to shine through. 

Underscoring the brand's cool factor, with its attractive packaging and high-quality products, all while maintaining an ethos of sustainability and ethical beauty practices, the focus also lies in staying true to your authentic self and accentuating your natural beauty. Asteri's bold entrance into the beauty market hasn’t gone unnoticed in the slightest, designed with a global community of sisters in mind, Asteri celebrates shared beauty and connection.


Daytime

Chic

Looking for makeup that keeps up with your day? Check out Lama's picks for a fresh, stylish daytime look that sticks around. Shop now and find your new essentials for an easy switch from day cool to night glam.

shoppable ASTERI | SAVOIR FLAIR
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Asteri Aura Radiant Foundation in 040 aed165 at Asteri
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Asteri Aria Contouring Stick in Cocoa aed107 at Asteri
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Asteri Swoosh Blush Stick in Nebula aed98 at Asteri
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Asteri Maha Eyeshadow Palette in Topaz Eyes aed125 at Asteri
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Asteri Maha Mascara aed130 at Asteri
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Asteri Aria Highlighter Stick in Zelda aed107 at Asteri
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Asteri Universal Lip Liner in Tan aed85 at Asteri
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Asteri Legacy Lipstick in Layla aed107 at Asteri
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Evening

Glam

Ready to amp up your evening glam? Check out Lama's selection of makeup must-haves that promise to dial up the drama. Shop now and unlock the secret to turning heads with that perfect night-out look.

shoppable ASTERI | SAVOIR FLAIR
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Asteri Supermassive Kohl aed95 at Asteri
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Asteri Aria Highlighter Stick in Twinkle aed107 at Asteri
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Asteri Sweet Oasis Lip Gloss in Jupiter aed94 at Asteri
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Asteri Cipher Pressed Powder aed139 at Asteri
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Founder and Editor-in-Chief Haleh Nia Publisher Melanie Euverte Account Director Zeena Zaid Editorial Director Grace Gordon Account Manager Deena Zaid Talent Manager Zaina Bader Senior Producer Noor Ul Sabah Creative Producer Amira Abulaiti Junior Producer Jalila Najjar Videographer Mohanned Turki Hair Stylist Jocelyne Saady Talent Lama Alakeel 

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