Eyes Wide Open: Exploring the Mystique of Area's Latest Collection | Savoir Flair
New York Fashion Week
Eyes Wide Open: Exploring the Mystique of Area's Latest Collection
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by Mimi Droeshout 3-minute read February 14, 2024

We couldn't look away.

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At New York Fashion Week, cult brand Area showcased its see-now-buy-now Spring/Summer 2024 collection, and it emerged as a captivating ode to the power of vision — both literally and metaphorically. This season, Area delves into the mystique of the eye motif, a symbol rich with layers of meaning — from wisdom and protection to an almost voyeuristic connection with the world. The designers, Piotrek Panszczyk and Beckett Fogg, have masterfully woven this emblem throughout their collection, presenting it in a kaleidoscope of forms: from the overt embellishments adorning ethereal gowns to the more subtle incorporations in the intricate detailing of accessories. Each piece seems to whisper secrets of empowerment and self-awareness, inviting the wearer into a dialogue with the seen and unseen forces of their environment. With a palette that transitions seamlessly from the soft pastels of dawn to the bold hues of dusk, Area's collection stands as a testament to the brand's commitment to pushing the boundaries of fashion, while maintaining a deep connection to the symbolic narratives that clothing can convey.

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