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Behind the Scenes: Level Shoe District Spring/Summer 2013 Campaign

Level Shoe District, with its 96,000 square feet of shoe-filled space and sleek, modern decor, is the kind of footwear destination that would cause most of us to faint – or at least have trouble breathing.

Level is the biggest shoe store in the world and one that exclusively carries sought-after brands. This spring/summer season, Level compiled the hottest new footwear trends for its advertising campaign, and reflected the personality of the shoe by pairing it with a ‘protagonist’. This behind-the-scenes video takes you through the process of organizing the ad campaign, from model prep to the actual shoot. Aided by a high-caliber team and motivated by spring’s vibrant trends, this campaign is sure to wet your appetite for new seasonal kicks.

written by GRACE GORDON

-March 11, 2013

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