There’s no denying that the Middle East is one of the strongest emerging consumer markets in the world right now. For that reason, the top fashion brands in the industry have sought to establish themselves here. After five years in the region, Longchamp has built a loyal clientele through name recognition and the fact that their handbags are gorgeous, durable, and versatile. They are celebrating their successes, their presence in the Middle East, and the opening of their new flagship store in the Mall of Emirates with the release of an exclusive Longchamp Dubai bag, which combines elements of the Emirati flag with the Longchamp logo. Jean Cassegrain, Longchamp’s CEO, talks to Savoir Flair exclusively about the motivation behind this new bag. He states, “As a company we are very much product oriented. This bag is a way to have a little souvenir from the opening but also it’s an offering to customers that they’re not going to find anywhere else in the world. Globalization has some good sides, but on the other hand it’s a little bit sad when you travel only to find the same products all over the world. I think this bag brings back a little bit of excitement.” Stop by their new store to pick up your exclusive Dubai bag today.
written by GRACE GORDON|photos: courtesy of LONGCHAMP
-October 1, 2012