Tuesday, April 5, 2011
Pure Threads by Alberta Ferretti and Emma Watson
Emma Watson has combined her star power with designer Alberta Ferretti’s vision to create a new, organic line of clothing called Pure Threads. This collection is an extension of Watson’s interest in eco-friendly, ethical fashion and features denim shorts, floaty blouses, and loose dresses all with lace scalloped hems. The pretty innocence of this line creates the perfect compliment to your spring and summer wardrobe. Factor in that the collection is, according to Ferretti, “completely organic, from the picking and spinning of our cottons to the washing, weaving, and dyeing of our textiles,” and you have yourself a win/win label.