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Laetitia Casta for Dolce & Gabbana

Dolce & Gabbana recently announced Laetitia Casta as the new face of the Pour Femme fragrance. The Italian brand described Casta as the “perfect interpretation of a Dolce & Gabbana woman of today”. The sultry French model and actress radiates sex appeal in a way that is typical of Mediterranean women and reminiscent of Dolce & Gabbana’s Sicilian influences.

When asked to describe the fragrance in three words, Casta labeled it as provocative, elegant, and feminine. Pour Femme is a perfect expression of the Dolce & Gabbana DNA, a fragrance that “epitomizes the style of Domenico Dolce and Stefano Gabbana, who have made Mediterranean beauty a global icon: a perfect synthesis between innate love for tradition and a natural yearning for the contemporary.”

The Pour Femme campaign was shot by acclaimed photographer Mario Testino and features a sultry Casta walking the cobbled streets of a village in southern Italy during a wedding party. Casta elopes with the startlingly handsome Noah Mills, running through the town, driving along the Mediterranean coastline, and finding each other’s arms on a beach. Yes, ladies; this is what Mediterranean dreams are made of. Click through our gallery above for an exclusive look behind the scenes of the Dolce & Gabbana Pour Femme shoot.

written by NOOR TEHINI|photos: courtesy of DOLCE & GABBANA

-October 9, 2012

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