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Exclusive Video: The Making of Lancôme's 'Midnight Roses' Campaign

Lancôme’s Fall/Winter 2012 ad campaign draws direct inspiration from the name of the new beauty collection, ‘Midnight Roses’. Shooting clandestinely at the hottest spot in Paris, Bar Le 29, at midnight, Lancôme saturated the set in rosy tones to match the lipsticks, glosses, polishes, and powders of the latest collection. Hanaa Ben Abdesslem, Lancôme’s first Arab face for the brand, and Italian model Elettra Wiedemann strike pose after pose to the tune of an upbeat electronic soundtrack. Watch the video for a preview of the upcoming ad campaign.

For a peek at the products Hanaa Ben Abdesslem keeps stashed in her bag, check out our Inside Her Makeup Bag feature with the Tunisian model.


written by GRACE GORDON|video: courtesy of LANCÔME

-September 6, 2012

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