Longchamp has danced its way into our hearts with a new ad campaign, Oh My Bag, designed to showcase its SS12 ready-to-wear shoe collection and the new Le Pliage cuir bag. Models Liisa Winkler and Coca Rocha (who is already an adept dancer) join dancer Alexia Level in this video, with their movements choreographed by Bianca Li. With their heads thrown back and a delighted smile on their faces, Rocha, Winkler, and Level wear Longchamps’ latest like they were born in it. This video lookbook ticks all the right boxes: it’s cheerful, it’s adorable, it’s colorful, but most of all, it’s deliciously cheesy (in a completely self-aware and intentioned way). See if you can watch it without smiling.

written by GRACE GORDON|video: courtesy of LONGCHAMP