A simple piano score carries us along this quick-paced video that shows rapid close-ups of the Gucci Bamboo Bag coming together. What normally takes a Gucci artisan 13 hours to complete is condensed into a two-minute video. In this behind-the-scenes look at the “making of”, we are able to bear witness to the changes the fashion house has made to the new-and-improved Bamboo bag. First, they have increased the size of the bag and replaced the topstitching with raised leather borders. The bamboo handle also shares space now with a second strap, and they have added bamboo fringe tassels. The elegant results are astonishing, and the intensive care Gucci takes to make each bag by hand is reason enough for the lofty price tag. Investing in this bag is investing in a timeless heirloom piece that will last for generations, as have the previous incarnations of the Gucci Bamboo Bag that have gone before it.

written by GRACE GORDON|video: courtesy of GUCCI